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Senior CRM & Retention Manager

Coastline Gaming -
Dublin, County Dublin

Quick apply

Job details

Full-time

Qualifications

Customer segmentation
Marketing

Full job description

Senior CRM & Retention Manager

Location: Dublin (HQ) | Job Type: Full-time | Work Arrangement: Hybrid (flexible)

Who We Are

For over 40 years, Coastline Gaming has been at the forefront of Irish entertainment. We're the company behind Ireland's premier land-based casinos and the fast-growing Slotbox.com online brand. We're a multi-channel, customer-focused business where smart people build things that matter.

The Role

Youll be expected to set direction as well as execute - defining standards, prioritising initiatives, and making trade-offs that balance impact, cost, and operational reality.

Our retail and online platforms are deeply integrated. Customers can play in-club and online, and we have the data and systems to treat them as one. This role sits at the centre of that - you'll be building campaigns and journeys that work across channels, not just in-venue.

This isn't a "plan and delegate" job. You'll build, launch, measure, and improve. If you're someone who likes seeing the direct impact of your work and isn't afraid to get into the detail, keep reading.

You'll work closely with our Head of Retention and collaborate across both retail and online teams. There's a lot of opportunity to shape how we do omni-channel CRM.

What You'll Do

Own CRM campaigns end-to-end - From identifying the right customers to measuring what actually worked. You'll own the whole process.
Design and manage automated journeys - Triggers, timing, exclusions, control groups. Real lifecycle thinking, not just batch-and-blast.
Own and evolve our customer segmentation - setting the framework and ensuring its applied consistently across retail and online.
Work with venue managers - Get campaigns executed on the ground across 9 clubs. This means practical solutions that work in the real world.
Define how success is measured - using control groups, incrementality, and clear KPIs to guide decisions..
Drive the omni-channel experience - Our customers play in-club and on Slotbox. You'll leverage our integrated data to create joined-up customer journeys across both.
Prioritise CRM initiatives - deciding what to build now, what to automate, and what not to do.

What You'll Work With

Unified customer data - Retail visits, online play, cross-channel behavior all in one place
In-club touchpoints - Digital screens, staff interactions, loyalty card systems
Online CRM tools - Automated journeys, segmentation, real-time triggers
Cross-channel rewards - Free play that works in-club, online credits, omni promotions

What We're Looking For

5 years+ of experience in CRM, retention, or lifecycle marketing preferably in iGaming.
Proven experience in data-driven CRM strategy and execution with a focus on B2C multichannel marketing campaigns
Experience in designing and optimizing customer journeys with a strong technical understanding of CRM systems, automation tools, and journey builders (e.g. Saleforce, Emarsys, Optimove, Adobe or similar)
You've personally built and launched CRM campaigns - Not supervised them. Actually done the work.
You understand measurement - Control groups, holdouts, incrementality. You know why "revenue went up" isn't enough.
Omni-Channel experience - iGaming/Online and retail, you understand the industry. Online experience is valuable here given the omni focus.
You can work across teams - Venue managers, tech, online CRM, senior stakeholders. You get things done with and through others.
You have opinions - You can look at a campaign or journey and say what's good, what's not, and why.
Youre comfortable making calls with incomplete information and owning the outcome.

What's Not a Fit

If you're looking for a strategy-only role where you won't touch execution
If you need a large team to get things done
If you measure success by activity rather than outcomes

What We Offer

Competitive compensation
Flexible, hybrid working
A place where good ideas win, regardless of where they come from
The chance to shape omni-channel CRM across a growing business
Direct impact - you'll see the results of your work

How to Apply

If this sounds like you, we want to hear from you.

Apply here!

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