About the Role
We are looking for a part-time Digital Marketing Executive to support the ongoing digital marketing activities of a specialist scientific instrumentation company operating in the international life-sciences research market.
This is a practical, hands-on role focused primarily on maintaining and updating our digital marketing channels, preparing and distributing marketing communications, and ensuring that our online presence remains fresh, professional and consistent.
The role does not require the successful candidate to generate highly technical scientific content. Core technical and scientific material will normally be provided by the company. The successful candidate will be responsible for presenting, formatting, publishing and distributing this content effectively across our digital channels.
Key Responsibilities
· Website management
o Maintaining and updating the company WordPress website through publishing News articles, conference updates, product information and other new content.
o Maintaining and expanding image, video and other media libraries.
· Email marketing
o Preparing and distributing targeted email campaigns and mailshots using platforms such as Mailchimp and/or Zoho linked to the Company’s CRM database.
- Reviewing campaign statistics such as opens, click-through rates and engagement.
· LinkedIn
o Maintaining and regularly updating the company LinkedIn page.
· Social media
o Posting and scheduling content across relevant social media channels.
· Marketing graphics and visual content
o Creating and adapting simple marketing graphics using PowerPoint, Canva or equivalent tools.
· Digital marketing coordination
o Coordinating website, email and social-media activities around product announcements, conferences, research publications and other company activities.
Skills and Experience
The successful candidate should have practical experience in several of the following areas:
- WordPress website administration and content management.
- Mailchimp, Zoho Campaigns or similar email marketing platforms.
- LinkedIn company-page management.
- Social-media posting and scheduling.
- Canva, PowerPoint or similar graphics and presentation tools.
- Basic image editing and digital asset management.
- Good visual judgement and attention to detail.
- Strong organisational skills and the ability to manage a regular programme of digital communications with limited supervision.
Desirable Experience
The following would be advantageous, but are not essential:
- Previous experience in a technical, scientific or business-to-business marketing environment.
- Experience marketing specialist products or services to professional or technical audiences.
- Familiarity with the life-sciences, biotechnology, pharmaceutical, medical research or disease-research sectors.
- Experience working with scientific organisations, universities, research institutes or laboratory-equipment companies.
- Familiarity with basic digital-marketing analytics and the ability to report on campaign performance.
- An understanding of SEO and good practice in maintaining website content.
The Person
We are looking for someone who is:
- Practical and comfortable taking supplied content and turning it into polished digital communications.
- Visually aware and able to produce professional-looking material without requiring specialist graphic-design skills.
- Well organised and capable of managing multiple small marketing activities and deadlines.
- Comfortable working independently.
- Interested in science and technology and able to work confidently with technically sophisticated subject matter, even though they will not be expected to create the scientific content themselves.
- Proactive in identifying when websites, social channels or marketing materials need to be refreshed or updated.
Working Arrangement
This is a part-time position, suitable for someone seeking a flexible role with responsibility for the day-to-day execution of a company's digital marketing activities. It is envisaged that the role will require 15% to 30% of the hours of a full time position.
The role may suit an experienced digital marketer looking for part-time work, a freelance marketing professional seeking a regular engagement, or someone with experience in a scientific or technical organisation who enjoys the practical side of digital communications.
Pay: €17.50-€22.50 per hour
Expected hours: 6.0 – 12.0 per week
Work Location: Hybrid remote in DUBLIN 18, County Dublin
