Content Producer & Social Lead
Location: 3Dental, Red Cow, Dublin
Employment: Full time
Salary: €40,000
About the Role
3Dental is looking for an experienced Content Producer & Social Lead to take day to day responsibility for our content production and social media execution.
You will create and edit video and photography across a wide range of formats, including short form social content, patient stories and interviews, dentist profiles, educational videos, automated video communications, paid advertising, and longer form website and YouTube content.
A single piece of raw content may need to become a straightforward educational video for our website, an engaging TikTok or Instagram Reel, a more conversational Facebook post and a professional LinkedIn asset. You will understand how to adapt content for different platforms, audiences and objectives.
The role is based at our Red Cow clinic, with travel to our Aungier Street, Galway and Limerick clinics for filming and photography.
What You’ll Do
Content Production
* Film, photograph and interview patients, clinicians and other members of the 3Dental team.
* Edit high quality short form and long form video content.
* Turn raw footage into multiple assets for different audiences, platforms and stages of the patient journey.
* Produce content for TikTok, Instagram, Facebook, LinkedIn, YouTube, our website, paid advertising and other marketing channels.
* Work with existing Adobe templates and brand assets to maintain a consistent look and feel.
* Use Premiere Pro as a core part of your day to day workflow.
* Work with After Effects templates where required.
* Produce and adapt graphics using existing brand templates.
Social Media
* Lead the day to day execution of 3Dental’s social media activity.
* Maintain and manage the content calendar.
* Research trends, formats, hooks and emerging opportunities.
* Analyse performance, optimise activity and provide clear reporting.
* Identify opportunities for timely and relevant content.
* Work with the wider marketing team to ensure content supports campaigns and business priorities.
* Use social media scheduling and management tools to plan, publish and manage content.
Narrative and Content Development
* Understand the purpose behind each piece of content and the audience it is intended to reach.
* Identify the strongest narrative within patient and clinician content.
* Work closely with the Senior Marketing Manager on messaging, campaigns and content priorities.
Filming and Stakeholder Coordination
* Coordinate filming with patients, dentists and other stakeholders.
* Make people feel comfortable during filming and help guide them towards natural, useful content.
* Communicate confidently and professionally with clinicians, patients, agencies and external partners.
* Travel to other 3Dental clinics for filming and photography.
What We’re Looking For
You should have:
* Relevant professional experience in content production, video editing and social media.
* A strong portfolio of video and social content.
* Excellent video editing skills, particularly in Adobe Premiere Pro.
* Strong Photoshop skills.
* A demonstrable track record of creating engaging content and contributing to social media growth.
* A strong understanding of TikTok, Instagram and other major social platforms.
* Experience using social media scheduling and management tools.
* The ability to explain why your best content worked, not simply show us that it performed well.
* Strong instincts for hooks, pacing, narrative and audience engagement.
* The ability to adapt content for different platforms, audiences and objectives.
* Confidence working with patients, clinicians and other stakeholders.
* Strong attention to detail and the ability to follow clear instructions.
* Excellent organisation and the ability to manage multiple priorities and deadlines.
* The ability to manage your own workload, keep track of multiple projects and ensure tasks are followed through to completion.
* The ability to work independently, make sensible decisions and keep projects moving.
* The ability to accept feedback, make changes quickly and continuously improve.
Skills
Essential
* Adobe Premiere Pro.
* Adobe Photoshop.
* Video production and editing.
* Photography.
* Social media content production.
* Social media scheduling and management tools.
Desirable
* Adobe After Effects.
* Adobe Lightroom.
* Canva.
* Knowledge and practical use of AI tools.
The Person
* Lives and breathes content and social media.
* Notices new formats, trends and changes before most people do.
* Has strong creative instincts but understands that content must have a purpose.
* Is curious about why some content performs and other content does not.
* Can take feedback and act on it.
* Is comfortable working independently while taking direction on strategy and priorities.
* Is organised, reliable and able to manage multiple priorities.
* Writes things down, follows through and pays attention to the brief.
* Knows when to make a decision and when to ask a question.
* Is excited by the opportunity to significantly improve the content output of a growing national brand.
What Success Looks Like
* A noticeable improvement in the quality and effectiveness of 3Dental’s content.
* Consistent growth in relevant reach, engagement and social media performance.
* Content that is adapted effectively for different platforms and audiences.
* A reliable content calendar and consistent output.
* Better use of patient and clinician content across our marketing.
* Content that supports wider business objectives.
* Clear, understandable reporting, with strategic input and practical recommendations for ongoing optimisation.
Why Join 3Dental?
3Dental has grown from two clinics to four and now employs more than 200 people across Dublin, Galway and Limerick.
You will join a growing marketing function at an exciting stage in the continued development of the 3Dental brand and business.
This is an opportunity to have a visible impact on how a major Irish dental brand communicates and grows.
Benefits & Perks
* Salary of €40,000.
* On site yoga classes.
* Great coffee and regular fresh fruit deliveries.
* Company events and parties.
* Staff dental discounts.
* The opportunity to work across a wide variety of creative projects.
* A collaborative, fast moving working environment.
* The opportunity to make a visible impact within a growing Irish brand.
How to Apply
Please send us:
* Your CV.
* A portfolio or examples of your work.
* Examples of social media accounts or platforms you have helped grow.
* A short explanation of one piece of content you are particularly proud of, why you think it worked and the results it achieved.
Applications without examples of relevant work may not be considered.
Pay: €40,000.00 per year
Application question(s):
- Do you have video editing experience with Premier Pro
- Can you reliably commute to work at The Red Cow Complex in Dublin 22
Work authorisation:
Work Location: In person
