Reports to: Chief Executive Officer
Works closely with: VP Sales, Customer Experience Lead, Head of Product Engineering, COO
About Pulsate
Pulsate is the mobile-first member engagement platform for credit unions and community banks. We help financial institutions turn their digital banking channel into a revenue and relationship channel, using personalised push, in-app, and feed messaging to grow deposits, loans, and product adoption. We work with almost 300 financial institutions, reach millions of consumers, and are backed by TruStage Ventures and Curql. We distribute through the major digital banking platforms (Alkami, Jack Henry, Q2, Candescent, Access Softek, Lumin).
We are at an inflection point. We are rebuilding the marketing function from a strong but under-leveraged base. This role leads that effort.
Why this role, now
Pulsate has the raw materials most marketing leaders want: a loyal base of credit unions and community banks, strong distribution through the major digital banking platforms, and an engaged event and webinar audience. What we need now is a senior owner to turn those strengths into a system that drives the pipeline. We need a clear market position, a repeatable demand and proof engine, and a go-to-market for our new products and features. You will build that system, own our positioning, and lead the launches our growth plan depends on.
What you will own
Positioning and messaging: decide and own how we talk about Pulsate, and keep it consistent across the website, sales deck, and one-pagers.
New product go-to-market: the launch, the design-partner program, sales enablement, and the demand motion into our existing base.
Proof: a repeatable case-study and reference engine that turns customer outcomes into quantified, peer-credible stories.
Partner co-marketing: joint marketing with our digital banking rails to build partner-sourced pipeline.
Demand and funnel: the demand engine, nurtures, and funnel conversion, with attribution and a pipeline-by-source dashboard so we can prove what works.
Competitive: sharp competitive positioning, including a defensive play against competitors.
Team and operations: manage and grow the demand generation manager, direct agencies, and own the marketing stack. Use AI to do more with less.
Who you will market to
You will need to understand how credit unions and community banks buy, which is committee-based, relationship-led, and slower than typical SaaS. You will help us prove and refine our buyer group.
What success looks like in your first two quarters
These map directly to our company objectives, so your scoreboard is the company scoreboard:
New product go-to-market shipped, with at least 4 active design partners running and qualified pipeline building toward the expansion target.
A case-study engine producing quantified stories: 3 by the end of your first quarter, then 3 per month.
Partner co-marketing live, contributing to a pipeline that is at least half partner-sourced.
Positioning locked and rolled out, with a competitor defense kit in the hands of sales and customer success.
A measurable lift in MQL-to-SAL conversion (from about a third toward half), with attribution and a dashboard in place.
About you
Senior B2B SaaS product marketer or marketing leader who has owned positioning and launched a product end to end.
A track record you can point to: a launch you led and the pipeline or revenue it produced.
Comfortable being a player-coach in a lean team, hands-on as well as strategic.
Fluent with AI tools for content, research, and operations, and clear-eyed about where they help and where they do not.
Strongly preferred
Fintech or financial-institution experience, or adjacent regulated-industry or martech experience. You understand, or can quickly learn, how credit unions and community banks buy.
Experience marketing a product distributed through platform partners or marketplaces.
Not a fit if
How we will assess you
Walk us through a launch you owned end to end, including the results.
We will test for financial-institution fluency: why a credit union buys differently from a typical SaaS buyer.
How to apply
Send a short note on why this role fits you and one example of positioning or a launch you are proud of, to the hiring contact at Pulsate. We move quickly for the right person.
