OVERVIEW
The Media Practice delivers data-driven digital marketing solutions to maximize
performance across paid media channels. The Senior Digital Performance Manager
will lead campaign strategy, execution, and optimization across search, social,
programmatic, and other digital channels. This role requires both strategic oversight
and hands-on campaign management, ensuring the delivery of measurable client
results.
RESPONSIBILITIES / KEY PERFORMANCE INDICATORS
A successful Senior Digital Performance Manager combines strategic thinking with
operational excellence. The candidate will be highly analytical, process-oriented, and
capable of managing multiple digital campaigns simultaneously. The role includes
taking ownership of client campaigns, mentoring junior team members, and driving
continuous improvement across media planning and performance optimization.
MAIN PURPOSE OF THE JOB
- Lead end-to-end digital campaign planning, execution, and optimization across multiple channels.
- Develop and implement data-driven strategies to maximize campaign ROI and achieve client objectives.
- Establish strong client relationships, providing strategic counsel and becoming a trusted performance partner.
- Collaborate closely with internal teams including creative, analytics, and account management to deliver seamless campaign execution.
- Manage campaign budgets, forecasting, and resource allocation to ensure efficiency and profitability.
- Provide mentorship and guidance to junior media managers and analysts.
- Ensure adherence to agency processes, reporting standards, and best practices.
DUTIES AND RESPONSIBILITIES:
Campaign Strategy & Planning
- Develop strategic media plans aligned with client objectives.
- Define KPIs, measurement frameworks, and success criteria for all campaigns.
- Conduct competitor and market analysis to inform media strategies.
Campaign Management & Optimization
- Manage daily campaign execution, including audience targeting, bidding
strategies, and creative placements.
- Monitor performance metrics, analyze data, and optimize campaigns for
efficiency and ROI.
- Collaborate with third-party platforms and partners to maximize campaign
results.
Reporting & Analysis
- Produce actionable performance reports for clients and internal stakeholders.
- Conduct post-campaign analysis to identify insights and inform future
strategies.
- Continuously refine measurement approaches using advanced analytics and
A/B testing frameworks.
Budget & Resource Management
- Oversee campaign budgets, ensuring accurate forecasting and spend
allocation.
- Collaborate with finance to ensure timely invoicing and accurate campaign cost
tracking.
- Manage internal and external resources effectively to meet campaign
deadlines.
Team Leadership & Mentorship
- Guide and develop junior media managers and analysts.
- Foster a culture of continuous learning and innovation within the Media
Practice.
- Support senior leadership in shaping long-term digital performance strategy.
EXPERIENCE
- 5+ years’ experience in digital media planning, performance marketing, or
campaign management.
- Proven expertise in managing paid search, social, programmatic, and other
digital channels.
- Strong analytical skills and experience using performance analytics platforms.
- Experience with campaign management tools (e.g., DV360, Google Ads, Meta
Ads Manager) and reporting dashboards.
- Previous agency experience is preferred.
PERSON SPECIFICATION
- Energetic, proactive, and process oriented.
- Strong attention to detail with excellent organizational skills.
- Passion for digital marketing, technology, and performance optimization.
- Ability to think strategically while executing operational tasks effectively.
- Excellent communication and interpersonal skills with the ability to build strong
relationships across clients and teams.
- Demonstrated ability to mentor and upskill colleagues.
- Comfortable working in a fast-paced, deadline-driven environment
What’s in it for you?
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Work your way – enjoy flexible, hybrid working that fits around your life
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Time to recharge – 21 days annual leave, your birthday off, Christmas closure days, and early finishes on bank holiday Fridays
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Never stop growing – 24/7 access to LinkedIn Learning, plus clear career progression and mentoring support
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Variety that excites – collaborate with an incredible mix of clients across sport, retail, food & drink, alcohol, insurance, banking and more
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Grow with us – real opportunities to develop and progress within the business
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Balance matters – a culture that genuinely supports work–life balance
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People-first perks – employee referral programme and family-focused benefits, including paid maternity & paternity leave, fertility support, pregnancy loss leave, and a maternity phase-back programme
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Your wellbeing, covered – access to mental health and wellbeing programmes, plus paid health insurance for you and your dependents under 18
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Plan for the future – professional financial advice, contributory pension, and life assurance
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Be part of something bigger – join our D&I, CSR, Green, Social or Great Place to Work committees and even earn an extra day’s leave for making an impact
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And plenty more along the way…
48,000-56,000 DOE
Core is Ireland's largest marketing communications company with over 400 people working across the key areas of marketing communications - research, data science, strategy, planning, creative development and implementation. We are now a collective of nine practices, working towards a single purpose - to expand the possibilities of what brands can achieve. At Core, we believe that change can move us forward and compel us towards new possibilities. Our wonderful people are at the centre of our success. It is essential that we keep building a high-trust working environment that supports our people and enables them to flourish. There is no magic formula for becoming a great place to work. Instead, it involves working together, through constant change, to match the personal dreams and ambitions of our people with the aspirations of the organisation.
Over the years, we have cemented our position as a great place to work, with 2025 being voted 8 Best Large Workplace in Ireland. Additionally, we are recognised as a Best Workplace for Women, and Best Workplace for Health & Wellbeing. 2025 was our best year yet, and we're excited to have you join us and our continued success.
