About Us:
Bright Motor Group was founded in 1982 and is now one of Ireland’s leading Motor Retailers, representing some of the best-known vehicle brands including Ford, Hyundai, SEAT, Cupra, Volkswagen Commercial, Citroën, Suzuki, Peugeot, Opel, Leapmotor, DS and BYD.
With 9 showrooms situated at Airside near Swords, a further 5 at Navan Road and our Bray dealership, we are located close to the motorway network and easily accessible from all areas of Greater Dublin.
As a result of our ongoing expansion and business growth, we are seeking to strengthen our team by appointing positive and motivated individuals to take the business to the next level and achieve the strategic goals that we have set.
Bright Motor Group is currently recruiting an Aftersales Manager at our Campus in Swords. This is an exciting opportunity for a driven, customer-focused professional to build a rewarding career with one of Ireland’s leading motor retailer groups.
The Aftersales Manager (VW & SEAT CUPRA) is a senior operational leadership role with full accountability for the commercial, operational, customer experience, people leadership and compliance performance of the aftersales operation . The role is designed as a combined strategic and operational leadership position with broad commercial accountability.
The position is accountable for delivering sustainable profit contribution, high customer satisfaction, disciplined operational control and development of a high-performing team. This role carries responsibility for achieving business targets while exercising discretion and initiative to adapt plans, resources and processes in line with business needs.
Role responsibilities:
- Oversee the day-to-day running of the aftersales department across VW Commercial and SEAT CUPRA.
- Ensure workshop loading, productivity, efficiency and labour sales targets are achieved.
- Monitor and improve departmental KPIs including recovery rates, technician utilisation, customer retention, NPS and profitability.
- Implement effective scheduling by using the workshop planner and workflow processes to maximise workshop capacity.
- Maintain excellent standards of cleanliness, health & safety, and operational compliance.
- Ensure all manufacturer standards and franchise requirements are consistently met.
- Control resources and utilise assets to achieve qualitative and quantitative targets.
- Ensure payment for repairs and servicing of vehicles is collected as per company policy.
- Ensure staff adhere to correct uniform and maintain a high standard of dress including proper usage of PPE.
- Deliver outstanding customer service and maintain high customer satisfaction levels.
- Consistently Achieve NPS Targets
- Resolve customer concerns and escalations professionally and efficiently.
- Promote customer retention initiatives and aftersales marketing campaigns.
- Improve customer service experience, creating engaged customers and facilitating organic growth.
- Ensure service procedures, policies and standards and implemented and maintained.
- Ensure all the teams are familiar and trained on the Dealer Management System and utilisation in accordance with process and standards.
- Ensure service advisors maintain excellent communication throughout the customer journey.
- Lead, motivate, train and develop service advisors, technicians, workshop controllers, parts personnel, and support staff.
- Conduct regular performance reviews, coaching and mentoring sessions.
- Identify training and development needs within the aftersales team.
- Support the apprenticeship program in line with company standards.
- Foster a positive, performance culture with strong teamwork and accountability.
The ideal candidate will have:
- Valid full driving licence (essential).
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Attention to detail and a commitment to providing excellent service.
- Flexible and adaptable to changing priorities and workloads.
- Strong organisational and time-management skills.
- Strong understanding of vehicle preparation standards.
- Self-motivated, professional, and customer focused
What we offer in return:
- Highly Competitive Remuneration Package
- Career progression opportunities within Bright Motor Group.
- Supportive team environment and modern dealership facilities.
- Provision of a demo vehicle.
- 21 days basic holiday.
- Company Pension.
- Employee Assistance Programme.
- Staff discount.
- Staff referral scheme.
Benefits:
- Bike to work scheme
- Company pension
- Employee assistance program
- On-site parking
- Sick pay
Job Types: Permanent, Full-time
Pay: €50,000.00-€75,000.00 per year
Work Location: In person
