This role is based in Letterkenny (Hybrid 2 days on site a week)
The Associate Category Manager - Marketing role plays a critical role in enabling this mission by supporting sourcing and category management across marketing, advertising, media, print, and agency-related spend.. This role provides strong exposure to advertising agencies, media partners, and marketing services ecosystems, and requires an ability to operate effectively at the intersection of procurement discipline and marketing ways of working.
Categories of spend in scope include:
Advertising & Creative Agencies (AORs)
Media Buying and Planning
Martech
Production & Content Productions
Sponsorship & Events
Print & Marketing Collateral
Key Responsibilities
Serve as a trusted partner to marketing stakeholders by bridging internal procurement objectives with agency ways of working, ensuring alignment without disrupting business agility.
Co-own AOR (Agency of Record) relationships with internal stakeholders and effectively partner with agency teams to drive performance, accountability, and value delivery
Support category initiative execution by independently preparing analysis, drafting sourcing materials, coordinating RFx activities, and managing day-to-day follow-ups with suppliers.
Support development and execution of category strategies, including analysis of spend drivers, supply market trends, identification of long-term value opportunities, and build 3-5 year category roadmap
Contribute to category planning activities, including demand shaping, supplier segmentation, and identification of strategic sourcing levers (e.g., consolidation, alternative sourcing models, innovation opportunities)
Demonstrates a foundational understanding of category management as a discipline—moving beyond transactional sourcing to support structured, data-driven, and strategically aligned outcomes.
Maintain and update the category pipeline by accurately tracking initiative baselines, milestones, risks, and variance commentary, ensuring information is clear and review ready for senior leaders.
Contribute to Category Cards and Buying Channel rules by drafting updates, assessing stakeholder feedback, and coordinating changes with Systems & Analytics.
Perform advanced spend, market, and supplier analyses, including benchmarking, pricing trend reviews, total cost breakdowns, and initial TCO assessments to inform category decisions.
Prepare stakeholder ready materials, summarizing sourcing insights, supplier comparisons, negotiation preparation inputs, and early recommendations for review.
Coordinate sourcing documentation and contracting workflows, ensuring complete, accurate, and audit ready records within sourcing and CLM systems.
Engage with suppliers and internal stakeholders to gather requirements, resolve routine issues, track performance trends, and escalate risks to the Director when appropriate.
Collaborate with regional teams in the US, Ireland, India, Japan, and other locations to align sourcing timelines, share insights, and support consistent global execution.
Use procurement and AI enabled tools to enhance analysis, sourcing activities, and document preparation, and identify practical opportunities for process improvement.
Qualifications
Bachelor’s degree in business, supply chain, finance, operations, economics, or a related field.
5+ years of experience within a Sourcing/Procurement team with demonstrated experience in strategic sourcing and category management for Marketing/Media categories
Prior experience working within a Media/Advertising/Marketing agency environment, or closely partnering with agency teams, is strongly preferred
Experience working within or closely with advertising agencies, with a strong understanding of agency operating models, client–agency dynamics, and how to effectively partner with AORs, media agencies, and creative partners
Demonstrated ability to manage sourcing events, prepare negotiation materials, and contribute meaningfully to category decisions.
Strong analytical capability, with experience interpreting spend data, benchmarks, supplier pricing, etc.
Ability to develop a strategic point of view on content production, sponsorship, events, print, and creative agencies
Exposure to media ecosystem and ad tech / martech landscape (DSPs, SSPs, ad serving, etc.)
Proven ability to collaborate across business functions and regions, managing deliverables with minimal supervision.
What We Offer You
Health Insurance: PGIM Ireland partner with Laya and BUPA to provide health insurance schemes that cover eligible employees day to day medical and hospital expenses.
Annual Leave of 23 days at full pay.
Pension Scheme: Members of the scheme can contribute up to 8% of salary per annum and PGIM Ireland matches contributions up to 8% of salary. Members can also make voluntary contributions to the scheme.
Annual Bonus Programme & Shop LK Vouchers / CleverCards (subject to eligibility): Along with an annual bonus employees are rewarded with Shop LK Vouchers/ CleverCards which are paid tax free.
Life Assurance: fully paid by PGIM Ireland, employees are covered from their start date and beneficiaries are provided with a lump sum of four times an employee’s salary.
Education Assistance: PGIM Ireland have an Education Assistance Programme that reimburses eligible employees for furthering their education.
PGIM Ireland is proud to be an equal opportunity employer and is committed to equal employment opportunity regardless of applicants’ gender, civil status, family status, sexual orientation, religion, age, disability, race or membership of the traveler community. PGIM Ireland's aim is to hire the best people for the open roles, and all appointments will be made on merit.
Any offer of employment made by PGIM Ireland will be contingent on receiving satisfactory references. Applicants should be aware that background checks will be carried out on all candidates offered a position within PGIM Ireland.
PGIM Ireland has been awarded the IBEC Keep Well Accreditation Mark, this is in recognition of our commitment to making our employees wellbeing a priority.
PGIM Ireland is proud to be an equal opportunity employer and is committed to equal employment opportunity regardless of applicants’ gender, civil status, family status, sexual orientation, religion, age, disability, race or membership of the traveler community. PGIM Ireland's aim is to hire the best people for the open roles and all appointments will be made on merit.
Any offer of employment made by PGIM Ireland will be contingent on receiving satisfactory references. Applicants should be aware that background checks will be carried out on all candidates offered a position within PGIM Ireland.
