As part of the continued growth of our Nutritional Plant Engineering Division in Naas, GEA is seeking an experienced Service Sales Business Development Manager (BDM) to drive business growth across our service offering and capital project opportunities.
This is a strategic, client-facing role with a particular focus on the Dairy, Beverage and Pharmaceutical sectors, as well as other relevant process industries. You will be responsible for identifying new business opportunities, developing existing customer accounts and working closely with customers and GEA's technical teams to deliver tailored engineering and service solutions.
Combining technical understanding with strong commercial acumen, you will help customers improve operational performance, process efficiency, reliability and lifecycle value while supporting the continued expansion of GEA's customer base.
The role combines office-based activity with regular customer and site engagement, depending on project scope and customer requirements. The position reports directly to the Director of Service and has no direct reports.
Business Development & Market Growth
Identify and develop new business opportunities while growing existing customer accounts across the Dairy, Beverage and Pharmaceutical sectors, as well as other targeted process industries.
Develop and maintain a strong sales pipeline aligned with GEA's commercial objectives and wider growth strategy.
Proactively identify opportunities through customer engagement, networking, industry events, market intelligence and targeted business development activities.
Monitor customer requirements, industry trends, competitor activity and market developments to identify opportunities for growth.
Develop account and market strategies that strengthen GEA's position and support sustainable, long-term business growth.
Service & Solution Sales
Develop a strong understanding of GEA's service and engineering portfolio, including service agreements, spare parts, upgrades, process optimisation, automation and lifecycle solutions.
Engage with customers to understand operational challenges, production requirements and future investment plans.
Identify and develop service, upgrade and capital project opportunities that improve plant performance, efficiency, reliability and lifecycle value.
Work closely with engineering, service and project teams to develop technically and commercially appropriate customer solutions.
Clearly communicate the value of GEA's solutions through customer meetings, technical presentations and commercial proposals.
Sales & Commercial Management
Lead the full sales cycle from opportunity identification and qualification through solution development, proposal, negotiation and contract award.
Prepare and coordinate detailed proposals in collaboration with technical and project teams, including scope, timelines, pricing and commercial requirements.
Negotiate commercial, financial and contractual terms to achieve mutually beneficial and sustainable agreements.
Manage pricing and margin expectations in line with GEA's commercial objectives.
Develop and maintain accurate sales forecasts, budgets, pipeline information and customer records using CRM and ERP systems.
Identify and manage commercial and project risks throughout the sales process.
Key Account & Customer Management
Build and maintain trusted, long-term relationships with new and existing customers.
Develop a strong understanding of customer operations, investment priorities and long-term business requirements.
Identify opportunities to expand GEA's service offering and increase lifecycle engagement across the installed customer base.
Ensure a smooth transition from sales to project execution through effective collaboration with engineering, service and project teams.
Maintain customer engagement following project delivery, supporting after-sales requirements and identifying future opportunities.
Act as a key commercial interface between customers and GEA throughout the sales and account lifecycle.
Strategy & Collaboration
Contribute to regional business development and sales planning, supporting GEA's strategic growth objectives.
Collaborate with regional teams and GEA's global Centres of Competence to bring specialist knowledge and innovative solutions to customers.
Use market intelligence and customer insight to support strategic planning and identify emerging opportunities within the Dairy, Beverage and Pharmaceutical sectors.
Embrace digital tools and new approaches to customer engagement, opportunity development and complex bids.
Support continuous improvement of sales processes, commercial practices and customer engagement.
Ensure all sales activities and proposals comply with relevant legal, ethical, safety and environmental requirements.
