Web Designer & Digital Executive
Location: Whiteriver Group, Dunleer, Co. Louth, A92 V8YN
Department: Marketing
Reports to: Marketing Manager & Lead Designer
Whiteriver Group
For over 25 years, Whiteriver Group has been one of Ireland and the UK’s leading distributors of flooring and exterior composite products. Operating across our three brands — Whiteriver, Seadec, and Floorstock — we work with builders merchants, specialist retailers and commercial partners throughout Ireland and the UK.
As part of an exciting period of growth and investment, including the development of a new 90,000 sq ft distribution facility and continued digital transformation across the business, we are looking to expand our in-house marketing and digital team.This is an opportunity to join a fast-moving, ambitious company where digital platforms play a central role in customer experience, product presentation, and commercial growth.
About the Role
We are looking for a skilled and proactive Web Designer & Digital Executive to join our in-house marketing team at Whiteriver Group, supporting our three brands: Whiteriver, Seadec, and Floorstock.
Working alongside our design team, you will take ownership of our digital ecosystem — including websites, product data sheets, digital assets, and internal platforms. This role combines design, development, UX, content structure, and system management.
You will also work cross-functionally with sales, technical, procurement teams and directors to ensure all digital platforms reflect up-to-date product and commercial priorities.
Key Responsibilities
Website Design & Development
- Design, develop, and maintain websites across all group brands
- Implement new pages, product launches, and campaign landing pages
- Ensure consistency in branding, layout, and user experience
- Continuously improve navigation, structure, and usability
UX/UI & Performance Optimisation
- Analyse user behaviour and improve conversion paths
- Optimise speed, responsiveness, and accessibility
- Apply UX/UI best practices across all platforms
- Conduct testing and recommend improvements
Product & Content Management
- Keep all websites up to date with new products, imagery, and technical data
- Work closely with marketing, sales, and product teams to ensure accuracy
- Maintain structured, scalable, and consistent product content across platforms
Digital Asset & Image Library Management
- Organise and maintain a centralised library of high-resolution product images
- Ensure all assets are properly named, categorised, and easily accessible
- Maintain a complete and up-to-date product archive (images, specs, documentation)
- Collaborate with the design team to ensure assets are production-ready
- Continuously improve asset organisation systems and workflows
SEO & Analytics
- Improve on-page and technical SEO across all websites
- Monitor performance using analytics tools
- Produce regular reports with insights and recommendations
- Identify opportunities to increase traffic and conversions
Systems & Digital Infrastructure
- Support the new Product Information Management (PIM) system
- Maintain and update the company intranet
- Assist with updates and improvements to the company mobile app
- Ensure integration and consistency across website, PIM, and internal systems
IT & Internal Support
- Provide day-to-day IT support to staff (basic hardware/software issues)
- Troubleshoot website and system-related issues
- Liaise with external IT providers when necessary
Maintenance & Troubleshooting
- Identify and fix bugs and technical issues
- Ensure websites are secure, updated, and performing optimally
- Carry out regular audits and preventative maintenance
Collaboration & Reporting
- Report directly to the Marketing Manager & Lead Designer
- Take direction on creative and strategic priorities from the marketing team
- Gather feedback from sales teams to improve product presentation and usability
- Collaborate with company directors on key digital initiatives and improvements
- Act as a central point of coordination for digital updates across departments
Requirements
Essential
- Experience in web design and front-end development
- Strong knowledge of HTML, CSS, JavaScript
- Experience with CMS platforms (e.g., WordPress or similar)
- Strong understanding of UX/UI principles
- Experience managing large volumes of content and assets
- Good understanding of SEO best practices
Desirable
- Experience with e-commerce platforms
- Familiarity with PIM systems or large product databases
- Basic back-end development knowledge (PHP, APIs, databases)
- Experience managing digital asset libraries
- Experience supporting internal systems or IT
Skills & Attributes
- Highly organised with strong attention to detail
- Ability to manage and structure large volumes of digital content
- Problem-solving mindset with technical curiosity
- Strong communication skills across departments
- Ability to take ownership and manage ongoing priorities
What Success Looks Like
- All websites are consistently updated, fast, and user-friendly
- A well-organised, accessible, and scalable image and product library
- Improved SEO performance and increased traffic
- Smooth internal systems and reduced technical issues
- Strong alignment between marketing, sales, and digital platforms
Why Join Us
- Work across established brands with real impact
- Be part of a small, agile marketing team
- Take ownership of a full digital ecosystem
- Varied role across design, development, systems, and content
Job Type: Full-time
Ability to commute/relocate:
- Dunleer, County Louth: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Do you have experience with SEO / Wordpress and Web Design?
Education:
- Junior Certificate (preferred)
Experience:
- Web development: 1 year (required)
- Adobe: 1 year (required)
Work Location: In person
