The Global Field Marketing team brings together demand generation, customer marketing, partner marketing, digital marketing, marketing operations, content, and regional field execution into one integrated growth engine.
The EMEA & LATAM Director, Field Marketing will play a strategic leadership role within the global field marketing organization, leading regional marketing across EMEA & Latin America. This role is responsible for driving pipeline growth, strengthening customer and partner engagement, and aligning closely with regional sales leadership and global marketing teams.
This leader will manage a regional team and external vendors/agencies while serving as a key member of the EMEA leadership team and the broader global marketing organization.
Uniquely, this role combines strategic regional leadership with direct territory ownership: in addition to leading the team, this leader will personally own and execute field marketing for a defined set of markets within the region, acting as the in-market field marketer for those territories.
The ideal candidate is a modern B2B technology marketing leader – strategic thinker, highly analytical, AI-savvy, operationally strong, and an exceptional communicator with the ability to influence across all organizational levels.
Responsibilities
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Partner closely with regional sales leadership and cross-functional stakeholders to define GTM priorities, identify growth opportunities, and drive measurable business outcomes.
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Lead, mentor, and develop a regional field marketing team while managing external vendors, agencies, and production partners.
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Serve as the direct field marketing owner for a defined set of territories within EMEA & LATAM, personally planning and executing pipeline programs, customer engagement, and partner activities in those markets — not only leading others who do so.
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Build and execute integrated multi-channel marketing programs including executive events, customer engagement initiatives, digital campaigns, partner marketing, webinars, ABM activities, and pipeline acceleration programs.
Drive strong alignment between regional execution and global marketing initiatives, ensuring consistency in messaging, positioning, and campaign strategy.
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Own regional marketing performance measurement and reporting, including pipeline contribution, ROI analysis, funnel performance, and executive-level reporting, while enforcing clear marketing-to-revenue attribution standards that ensure direct line-of-sight from every program and investment to pipeline and closed business.
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Lead regional adoption aשnd practical implementation of AI-driven marketing processes, tools, and workflows to improve productivity, scalability, personalization, and campaign effectiveness.
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Collaborate closely with Marketing Operations and Sales Operations to ensure accurate lead management, attribution, and reporting.
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Serve as a strategic advisor and trusted partner to regional sales leadership and executive stakeholders.
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Manage regional budgets while continuously optimizing investments for maximum business impact and efficiency.
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Lead large-scale customer and partner events end-to-end, including strategy, planning, execution, experience design, and measurement.
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Foster a culture of innovation, accountability, collaboration, and operational excellence across the regional marketing organization.
Qualifications
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15+ years of experience in B2B technology marketing, including significant experience in field marketing leadership roles within global organizations.
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Proven experience leading regional marketing organizations and managing high-performing teams in complex, fast-paced environments.
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Demonstrated ability and willingness to operate at both a strategic leadership level and a hands-on executional level — comfortable building the plan and running the play.Experience in cybersecurity, networking, cloud, SaaS, or enterprise technology industries is highly preferred.
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Strong understanding of modern demand generation, account-based marketing, pipeline acceleration, customer marketing, and partner marketing strategies.
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Proven track record of owning pipeline and revenue targets in a B2B technology environment, with demonstrated ability to work strategically with sales leadership and influence senior stakeholders across regions and functions on deal progression, pipeline coverage, and revenue forecasting
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Highly analytical with strong business acumen and the ability to translate data into actionable insights and executive-level recommendations.
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Strong experience with marketing technology platforms, CRM systems, marketing automation, reporting dashboards, and AI-enabled marketing tools.
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Passion for leveraging AI to improve marketing effectiveness, operational efficiency, content generation, personalization, and decision-making.
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Excellent interpersonal, communication, presentation, and stakeholder management skills.
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Exceptional organizational and project management capabilities with the ability to manage multiple priorities simultaneously.
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Strong leadership presence, ownership mindset, and ability to thrive in dynamic, high-growth environments.
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Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred.
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Willingness to travel internationally as required (approximately 25%).
