The Estée Lauder Companies’ Skincare Cluster unites some of the world’s most iconic brands, each delivering exceptional results through unique expertise. Clinique offers dermatologist-developed, allergy-tested, fragrance-free formulas for all skin types and tones. La Mer delivers the ultimate in luxury with its legendary Miracle Broth. The Men’s Skincare Group leads with targeted solutions from Clinique for Men and LAB SERIES. Dr.Jart+ pioneers innovative formulas like the original BB Cream. Together, these brands combine science, nature, and artistry to inspire confidence worldwide.
WHAT THIS ROLE DOES:
The Area Sales & Education Manager (ASEM) is accountable for the overall performance within a designated area. This role leads the Point of Sale (POS) Management teams, driving sales, operations, and consumer service excellence. The ASEM ensures the implementation of the commercial strategy at the local level, coaching POS management to achieve KPIs, while cultivating a customer-centric, performance-driven culture.
PROJECTS / WORK YOU WILL BE PART OF:
Sales & Service Management
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Set and achieve sales and profitability targets for the area by managing POS performance and ensuring alignment with brand objectives
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Lead and engage the POS management teams to meet their targets through regular communication and development opportunities.
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Monitor KPIs to ensure that commercial targets are met and take corrective actions when necessary.
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Collaborate with internal teams and retail partners to create and execute strategies that drive traffic and conversion while maintaining brand values.
Team Leadership & Development
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Lead, coach, and develop POS management teams, ensuring that they have the skills and resources to meet business objectives.
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Foster a culture of accountability, teamwork, and high performance.
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Conduct regular performance reviews, setting clear goals and providing feedback based on KPIs and operational success.
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Build a talent pipeline, identifying key roles and providing training and development opportunities for team members.
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Ensure that POS management teams adhere to company policies and maintain high standards of customer service, with a focus on consumer recruitment and retention strategies.
Operations & Commercial Excellence
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Ensure effective execution of the commercial strategy by managing product presentations, inventory, and visual merchandising.
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Collaborate with the central teams to ensure operational processes are followed, including inventory management and store maintenance.
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Monitor and review retail operations to ensure a high standard of service and product presentation is maintained.
Brand & Consumer Engagement
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Champion the brand’s values and ensure they are consistently represented at every POS location.
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Lead the POS management team in delivering exceptional consumer experiences, focusing on service excellence, product knowledge, and brand engagement.
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Act as the brand ambassador, promoting brand identity and ensuring it resonates with customers through all points of interaction.
