Find Senior crm manager lifecycle & Jobs in Dublin, D

Senior CRM & Retention Manager
Coastline Gaming —Dublin, County Dublin
- Full-time
- Hybrid work
- Marketing
Quick apply
Senior CRM Manager - Lifecycle & Retention
M-KOPA —Dublin, County Dublin
- Full-time
- Remote
UKI Business Consulting - Digital Op Model/Process Improvement and Business Analyst, Manager
EY —DUBLIN 2, County Dublin
- Full-time
- Hybrid work
- Master's degree
- Analysis skills
- Recruiting
- Gym membership
Customer Lifecycle CRM Manager
Elwood Roberts —Dublin, County Dublin
- €450–€500 a day
- Full-time
- Analysis skills
- Team management
- Leadership
Quick apply
Microsoft Dynamics CRM Programme/Project Manager | Senior Manager | Technology Consulting | Advisory
PwC —Dublin, County Dublin
- Full-time
- ERP systems
- Bachelor's degree
Senior Brand Manager
Irish Distillers International Ltd —Dublin, County Dublin
- Full-time
- Hybrid work
- Hospitality
- Marketing
- No degree
- Annual leave
Quick apply
CRM & Revenue Systems Manager
Output Sports —Dublin, County Dublin
- Sales
- Data analysis skills
- Analysis skills
Quick apply
AI Vibe Marketer
Coastline Gaming —Dublin, County Dublin
- Full-time
- Hybrid work
- No degree
Quick apply
Sr. Director, Sales Strategy & Operations
DocuSign —Dublin, County Dublin
- Sales
- Salesforce
- Finance
Bid Writer & Marketing Lead Generation Coordinator
AFM Ireland —DUBLIN 11, County Dublin
- €50,000 a year
- Full-time
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
- Annual leave
- Employee assistance program
Quick apply
6d
Senior Growth Marketing Manager - Retention & LTV
M-KOPA —Dublin, County Dublin
- Full-time
- Remote
- Analytics
Senior Recruiter, Futureforce EMEA
Salesforce —Dublin, County Dublin
- Full-time
- English
- Recruiting
- Communication skills
UKI Business Consulting - Customer Transformation, UX Product Manager - IXD, SC
EY —DUBLIN 2, County Dublin
- Full-time
- Hybrid work
- Azure
- Master's degree
- Analysis skills
- Gym membership
Customer Success and Key Accounts Manager - Ireland
PA Media —Dublin, County Dublin
- Full-time
- Social media management
- Business development
- Communication skills
Quick apply
13d
Technical Product Owner
Endava —Dublin, County Dublin
- Full-time
- Hybrid work
- AI
- Communication skills
- Banking
- Employee assistance program
- Referral programme
3d
Talent Attraction Partner, Futureforce EMEA - Spanish Speaker
Salesforce —Dublin, County Dublin
- Full-time
- Spanish
- English
- Recruiting
2d
Business Development Director - Data Centres
Cubis Systems —Dublin, County Dublin
- Full-time
- Sales
- Engineering
- Business development
Quick apply
UKI Business Consulting - Digital Op Model/Process Improvement and Business Analyst, SC
EY —DUBLIN 2, County Dublin
- Full-time
- Hybrid work
- Azure
- Master's degree
- Recruiting
- Gym membership
FS Technology Consulting - Programme Delivery Lead -Channels and Mobile - Director - Dublin
EY —DUBLIN 2, County Dublin
- Full-time
- Hybrid work
- Azure
- Computer Science
- Salesforce
- Gym membership
Account Executive, Commercial France
DocuSign —Dublin, County Dublin
- Salesforce
- English
- Communication skills
4d

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Senior CRM & Retention Manager

Coastline Gaming -
Dublin, County Dublin

Quick apply

Job details

Full-time

Qualifications

Customer segmentation
Marketing

Full job description

Senior CRM & Retention Manager

Location: Dublin (HQ) | Job Type: Full-time | Work Arrangement: Hybrid (flexible)

Who We Are

For over 40 years, Coastline Gaming has been at the forefront of Irish entertainment. We're the company behind Ireland's premier land-based casinos and the fast-growing Slotbox.com online brand. We're a multi-channel, customer-focused business where smart people build things that matter.

The Role

Youll be expected to set direction as well as execute - defining standards, prioritising initiatives, and making trade-offs that balance impact, cost, and operational reality.

Our retail and online platforms are deeply integrated. Customers can play in-club and online, and we have the data and systems to treat them as one. This role sits at the centre of that - you'll be building campaigns and journeys that work across channels, not just in-venue.

This isn't a "plan and delegate" job. You'll build, launch, measure, and improve. If you're someone who likes seeing the direct impact of your work and isn't afraid to get into the detail, keep reading.

You'll work closely with our Head of Retention and collaborate across both retail and online teams. There's a lot of opportunity to shape how we do omni-channel CRM.

What You'll Do

Own CRM campaigns end-to-end - From identifying the right customers to measuring what actually worked. You'll own the whole process.
Design and manage automated journeys - Triggers, timing, exclusions, control groups. Real lifecycle thinking, not just batch-and-blast.
Own and evolve our customer segmentation - setting the framework and ensuring its applied consistently across retail and online.
Work with venue managers - Get campaigns executed on the ground across 9 clubs. This means practical solutions that work in the real world.
Define how success is measured - using control groups, incrementality, and clear KPIs to guide decisions..
Drive the omni-channel experience - Our customers play in-club and on Slotbox. You'll leverage our integrated data to create joined-up customer journeys across both.
Prioritise CRM initiatives - deciding what to build now, what to automate, and what not to do.

What You'll Work With

Unified customer data - Retail visits, online play, cross-channel behavior all in one place
In-club touchpoints - Digital screens, staff interactions, loyalty card systems
Online CRM tools - Automated journeys, segmentation, real-time triggers
Cross-channel rewards - Free play that works in-club, online credits, omni promotions

What We're Looking For

5 years+ of experience in CRM, retention, or lifecycle marketing preferably in iGaming.
Proven experience in data-driven CRM strategy and execution with a focus on B2C multichannel marketing campaigns
Experience in designing and optimizing customer journeys with a strong technical understanding of CRM systems, automation tools, and journey builders (e.g. Saleforce, Emarsys, Optimove, Adobe or similar)
You've personally built and launched CRM campaigns - Not supervised them. Actually done the work.
You understand measurement - Control groups, holdouts, incrementality. You know why "revenue went up" isn't enough.
Omni-Channel experience - iGaming/Online and retail, you understand the industry. Online experience is valuable here given the omni focus.
You can work across teams - Venue managers, tech, online CRM, senior stakeholders. You get things done with and through others.
You have opinions - You can look at a campaign or journey and say what's good, what's not, and why.
Youre comfortable making calls with incomplete information and owning the outcome.

What's Not a Fit

If you're looking for a strategy-only role where you won't touch execution
If you need a large team to get things done
If you measure success by activity rather than outcomes

What We Offer

Competitive compensation
Flexible, hybrid working
A place where good ideas win, regardless of where they come from
The chance to shape omni-channel CRM across a growing business
Direct impact - you'll see the results of your work

How to Apply

If this sounds like you, we want to hear from you.

Apply here!

Quick apply

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