OVERVIEW
This role assumes responsibility for integrating all aspects of performance
activities for key client accounts, acting as a critical point of contact regarding the
day-to-day management of performance campaigns. The role requires expertise
in performance planning tools such as DCM, AdWords, GA, Adobe, DBM, social
media platforms, Amazon and all other commonly used advertising platforms; as
well as the ability to use data and analytics to identify ways to improve
performance on an ongoing basis. The role further requires excellent attention
to detail and effective management of performance processes, in a timely
manner, to ensure best in class delivery for clients. Furthermore, strong
collaboration and communication with the specialist teams in Investment
is essential to ensure delivery of market leading performance campaigns.
Responsibilities / Key Performance Indictors (KPIs):
The role of Performance Manager assumes the responsibility for
performance plan development for all clients within their team, including
the use of tools to analyze data, sales, and outcomes. This role will work
closely with the Social, Search and Programmatic teams and will manage
the delivery of all aspects of the performance plan, ensuring that it is aligned
with the overall media rationale.
Summary of Key responsibilities:
- Own day-to-day relationship, primary point of contact with performance client
- Coordinate the specialist teams: search, social, programmatic, ops, ad tech
- Manage testing and optimization calendar
- Manage the media plan with “one view of plan” across all channels
- Analyze daily and weekly results, maintenance of data dashboards
- Move investment in real time to achieve client outcomes
AGENCY PERFORMANCE
- Ownership of the performance plan, working closely with
Investment and Specialist Teams to ensure efficient delivery
- Management of campaign from start to end (including data analysis, dealing with client queries, campaign monitoring, ongoing optimizations, etc.)
- Creating, monitoring and analyzing reports and taking ownership of the platforms that generate the data
- Internal coordination with Core Practices and Central Teams on live campaign queries including delivery
updates and pacing reports
- Analyze and understand the reports generated and use the data to provide insights and identify clear actions to be taken to improve performance
- Liaise with the Creative Agency for delivery of creative assets
- Develop an understanding of each Practice and Central Team within Core and what it contributes to the overall plan
- Floodlight requests through Google Tag Manager and liaise 3 rd party web developers
- Validate campaign delivery and performance and create post campaign reviews for clients
- Adopt and embrace an accuracy culture by having and supporting excellent attention to detail
COMMERCIAL PERFORMANCE
- Manage media budgets, forecasting and aged debt
- Collection and reconciliation of client POs and manage the internal communication of POs across teams ensuring effective and efficient month end billing in conjunction with the Client Associate
- Reconciliation of all media plans at month end to reflect delivery
- Overall responsibility for billing at the end of each month
- Ensure all billing is 100% accurate and on time for clients, and particularly on new out of scope projects, with correct booking category being used to easily and accurately identify progress.
TALENT MANAGEMENT
- Deepening understanding of media by committing to the internal training Core Learning programme(s) and regularly attend training for your development
- Developing understanding of client business, their Key Business Priorities for the year and play a role in creating the strategies to deliver against them
- Ensure close collaboration with Performance Director to ensure that they are enabled to actively assist your development and to ensure the consistent delivery of the highest standard of agency output
- Ensure strong comprehension and commitment to your career development plan in line with your 360 appraisal, quarterly catch ups and goals
- Upholds the Core values in words and actions
- Embracing our value of Togetherness through cross company collaboration
- Proactively build relationships within the wider company
- Contributes to a hardworking and fun team environment
Core is Ireland's largest marketing communications company with over 400 people working across the key areas of marketing communications - research, data science, strategy, planning, creative development and implementation. We are now a collective of nine practices, working towards a single purpose - to expand the possibilities of what brands can achieve. At Core, we believe that change can move us forward and compel us towards new possibilities. Our wonderful people are at the centre of our success. It is essential that we keep building a high-trust working environment that supports our people and enables them to flourish. There is no magic formula for becoming a great place to work. Instead, it involves working together, through constant change, to match the personal dreams and ambitions of our people with the aspirations of the organisation.
Over the years, we have cemented our position as a great place to work, with 2025 being voted 8 Best Large Workplace in Ireland. Additionally, we are recognised as a Best Workplace for Women, and Best Workplace for Health & Wellbeing. 2025 was our best year yet, and we're excited to have you join us and our continued success.
