We are seeking an experienced and strategic Marketing Manager to lead the overall marketing function for KC Peaches. The successful candidate will be responsible for planning, coordinating, and delivering integrated marketing activity that supports brand strategy, customer engagement, and revenue growth across both B2C and B2B channels.
This role requires both strategic thinking and hands-on execution, as well as the ability to manage campaigns, external suppliers, and content production.
Key Responsibilities:
Strategy & Planning
- Develop and implement a comprehensive marketing strategy aligned with business growth objectives
- Identify new opportunities for brand growth in both B2C (café) and B2B (corporate catering/events) markets
- Plan annual and seasonal marketing calendars across all channels
Brand & Communications
- Ensure consistent brand positioning across all customer touchpoints
- Oversee tone of voice, visual identity, and messaging across all platforms
- Manage PR opportunities, partnerships, and local brand collaborations
Digital Marketing
- Oversee all digital marketing activity including social media, email marketing, and paid advertising
- Manage performance marketing campaigns (Meta Ads, Google Ads) with focus on lead generation for catering and events
- Analyse campaign performance and optimise ROI using analytics tools
Content & Campaign Management
- Lead content strategy for social media, website, and email marketing
- Oversee creation of photo, video, and written content
- Manage campaigns promoting menus, seasonal offers, and corporate catering packages
Website & CRM
- Oversee website content updates and optimisation in collaboration with external developers
- Manage customer databases and CRM/email marketing tools to support retention and repeat business
Leadership & Stakeholder Management
- Manage external agencies, freelancers, and creative partners
- Work closely with operations and sales teams to align marketing with business needs
- Support training and guidance for internal staff on brand and marketing standards
Requirements:
- Minimum Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field
- Master’s degree is highly desirable
- Minimum 5+ years’ experience in marketing, with at least 2 years in a managerial or senior marketing role
- Proven experience managing multi-channel marketing campaigns across digital and offline platforms
- Strong digital marketing experience (social media, paid advertising, email marketing)
- Experience managing external agencies, freelancers, and creative suppliers
- Strong analytical skills with ability to interpret performance data and generate actionable insights
- Excellent written and verbal communication skills in English
Remuneration is €58k per year, with 39 hours of work per week.
Location of employment: 35-38 St Stephen's Green, Dublin 2, D02NY63.
Pay: €58,000.00 per year
Benefits:
- Employee discount
- Flexitime
- Food allowance
Education:
Work Location: In person
