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Truly Dental —Dublin, County Dublin
- Full-time
- Marketing
- Clinic
- Analysis skills
Quick apply
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Digital Marketer

Truly Dental -
Dublin, County Dublin

Quick apply

Job details

Permanent | Full-time
3 hours ago

Qualifications

Marketing
Analysis skills
Project management
Bachelor's degree
Digital marketing
MailChimp
Communications
HubSpot
Google Ads
Business
Google Analytics
Communication skills

Full job description

Who We Are

Truly Dental is a modern dental care provider focused on delivering high-quality, patient-centred treatments through a network of clinics in Ireland. The organisation combines advanced dental technology with a strong focus on patient experience, making dental care more accessible, efficient, and comfortable.

Fast Facts

Based on publicly available information from the organisation:
Network of dental clinics across Ireland
Comprehensive dental services, including implants, orthodontics, and cosmetic dentistry
Patient-centred model focused on accessible, modern dental care
Rapidly growing clinic network supporting improved oral health

Purpose of the Role

The Digital Marketer will support the execution and optimisation of digital marketing initiatives that drive patient acquisition, engagement, and retention. The role plays a key part in managing digital communications, campaigns, and performance analytics across multiple platforms.

Key Responsibilities

Email Marketing

Create and manage email campaigns and newsletters.
Build automated email journeys such as welcome emails, appointment confirmations, and treatment follow-ups.
Segment patient databases to deliver targeted and relevant communications.
Analyse campaign performance to improve open rates, engagement, and conversions.

Website Management

Update website content, landing pages, and campaign pages.
Ensure website information remains accurate, relevant, and optimised.
Collaborate with designers and developers to improve user experience and conversion performance.

Digital Campaigns

Support marketing initiatives such as: Implant Days, Invisalign promotions, New clinic launches, Seasonal marketing campaigns
Assist with planning and executing digital promotions.

Digital Advertising

Support paid advertising campaigns across platforms such as Google Ads and Meta.
Monitor performance and suggest optimisation strategies.

Analytics & Reporting

Track digital marketing performance across channels.
Analyse key metrics such as website traffic, conversions, and appointment bookings.
Generate insights and recommendations to improve marketing effectiveness.

CRM & Marketing Systems

Manage marketing and communication platforms such as Mailchimp, HubSpot, Dentally, or similar systems.
Ensure patient communication journeys are properly configured and functioning.

Requirements: Skills & Competencies

Education

Bachelor's degree in Marketing, Communications, Business or a related field is preferred.

Experience

Minimum 2+ years of experience in digital marketing roles.
Experience executing email marketing and digital campaigns.

Knowledge & Technical Skills

Experience with email marketing platforms such as Mailchimp, HubSpot or Salesforce.
Familiarity with Google Analytics and digital advertising platforms.
Understanding of CRM systems and marketing automation tools.
Experience managing website content and digital campaign assets.

Competencies

Strong organisational and project management skills.
Excellent written communication skills.
Data-driven mindset with strong analytical capabilities.
Proactive attitude and problem-solving ability.
Ability to work collaboratively with cross-functional teams.

Important Details Before Applying

Reporting line: Marketing Team / Marketing Manager

Work model: To be confirmed (likely hybrid or on-site depending on clinic operations)

Location: Ireland

Quick apply

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content developer jobs in ireland

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