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Digital Marketer - Dublin, Ireland

Truly Dental -
DUBLIN 2, County Dublin

Quick apply

Job details

5 days ago

Qualifications

Marketing
Analysis skills
Project management
Bachelor's degree
Digital marketing
MailChimp
Communications
HubSpot
Google Ads
Business
Google Analytics
Communication skills

Full job description

About Truly

Truly is a modern dental company growing across Ireland and the UK. We're building the largest network of patient-first dental clinics in the region, with over 20 locations and a team of 200+ professionals.

Why Join Truly Dental?

Work in a modern, technology-driven clinical environment
Join a supportive team where collaboration and learning matter
Be part of a growing international dental group
Opportunity for long-term career development
Make a real impact on patient experience every day

Get a feel for our team and culture before applying:

Website

Instagram

The Role

The Digital Marketer will support the execution and optimisation of digital marketing initiatives that drive patient acquisition, engagement, and retention. The role plays a key part in managing digital communications, campaigns, and performance analytics across multiple platforms.

Key Responsibilities

Email Marketing

Create and manage email campaigns and newsletters.
Build automated email journeys such as welcome emails, appointment confirmations, and treatment follow-ups.
Segment patient databases to deliver targeted and relevant communications.
Analyse campaign performance to improve open rates, engagement, and conversions.

Website Management

Update website content, landing pages, and campaign pages.
Ensure website information remains accurate, relevant, and optimised.
Collaborate with designers and developers to improve user experience and conversion performance.

Digital Campaigns

Support marketing initiatives such as: Implant Days, Invisalign promotions, New clinic launches, Seasonal marketing campaigns
Assist with planning and executing digital promotions.

Digital Advertising

Support paid advertising campaigns across platforms such as Google Ads and Meta.
Monitor performance and suggest optimisation strategies.

Analytics & Reporting

Track digital marketing performance across channels.
Analyse key metrics such as website traffic, conversions, and appointment bookings.
Generate insights and recommendations to improve marketing effectiveness.

CRM & Marketing Systems

Manage marketing and communication platforms such as Mailchimp, HubSpot, Dentally, or similar systems.
Ensure patient communication journeys are properly configured and functioning.

What We're Looking For

Education

Bachelor’s degree in Marketing, Communications, Business or a related field is preferred.

Experience

Minimum 2+ years of experience in digital marketing roles.
Experience executing email marketing and digital campaigns.

Knowledge & Technical Skills

Experience with email marketing platforms such as Mailchimp, HubSpot or Salesforce.
Familiarity with Google Analytics and digital advertising platforms.
Understanding of CRM systems and marketing automation tools.
Experience managing website content and digital campaign assets.

Competencies

Strong organisational and project management skills.
Excellent written communication skills.
Data-driven mindset with strong analytical capabilities.
Proactive attitude and problem-solving ability.
Ability to work collaboratively with cross-functional teams.

Important Details Before Applying

Reporting line: Marketing Team / Marketing Manager

Work model: To be confirmed (likely hybrid or on-site depending on clinic operations)

Location: Ireland

Ready to join us? Click apply and tell us about yourself.

We review every application and will be in touch within a few business days.

Quick apply

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