Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.
This is a unique opportunity to architect and deploy a unified Marketing & Content Data strategy at the heart of a global financial institution. We are seeking a transformational leader to accelerate the sophistication of our marketing data integration and application practice, evolving it into a strategic Center of Excellence for the entire firm that provides predictive intelligence and strategic insight. Reporting to the head of Intelligence and Effectiveness on the Brand, Innovation, and Content team, you will enhance our data strategy and ecosystems, introduce innovative practices, and fundamentally upgrade how we measure drive growth and connectivity across the enterprise in partnership with business marketing teams and shared capabilities teams.
Responsibilities:
- Drive the strategic direction.
Take ownership of unifying and modernizing our marketing data strategy, overseeing a best- -in-class capability that drives superior business outcomes and marketing ROI.
- Partner with technology and data teams across the firm to influence the development of a forward-thinking marketing data ecosystem, ensuring the data and tools are in place to power advanced analytics.
- Serve as a key strategic partner to senior marketing leaders, the sponsorship and partnerships team, and business marketing partners. Use data to tell compelling stories, challenge conventional wisdom, and inform enterprise-wide marketing strategy.
- Oversee the development and implementation of annual marketing plans.
- Key interaction role with Digital and IT teams for design and implementation of online and email solutions and campaigns.
- Lead a team of seasoned marketing professionals, providing guidance on strategic growth plans across a diverse mix of industry verticals and partners.
- Coach and develop team members, providing proactive feedback and challenging opportunities for continued learning and growth.
- Align Marketing resources to support key priorities.
- Provide thought leadership in internal and partner discussions regarding opportunities for portfolio and retail sales growth.
- Deliver solutions that strengthen partner relationships.
- Develop and strengthen positive relationships with senior executives at key partners.
- Identify opportunities for enhanced efficiency through process improvements, automation, resource alignment, etc.
- Make difficult decisions as the senior Marketing escalation point within the portfolio.
- Facilitate the sharing of best practices and insights within team and across the Marketing organization.
- Collaborate with the Marketing leadership team peers to identify and drive strategic initiatives within the Marketing organization.
- Represent Marketing in select business development and partner renewal initiatives
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
Qualifications:
- Progressive experience in marketing data strategy or a related field, including significant experience in a leadership and management capacity.
- A proven, visionary leader with a distinguished track record of transforming and scaling data-driven marketing functions.
- A hands-on practitioner with deep technical expertise in the application of statistical modeling, big data/machine learning, and advanced data analysis to solve complex marketing challenges.
- A strategic thinker with a demonstrated ability to translate complex data into a compelling business narrative and influence senior executive-level stakeholders.
- A collaborative powerhouse with a history of building strong, trusted partnerships across business, technology, and control functions.
- Possesses a deep understanding of marketing program performance, its impact on P&L, and the levers that drive business growth across audiences, offerings, and channels.
- Demonstrated results working in a matrixed organization structure. Demonstrated ability to think strategically, analytically and creatively problem solve.
- Ability to build positive cross-functional relationships Demonstrated history of prioritizing and allocating fixed resources across diverse initiatives
- Strategic mindset with a sophisticated ability to communicate and sell business rationale to internal & external counterparts
- Excellent oral and written communications skills, ability to compellingly present & persuade
- Proven influencing and relationship management skills
- Solid analytics skills and understanding of profit/loss drivers
- Proven track record of team coaching and development
- Planning and development skills, high comfort/knowledge with card business, including financial statements and reporting processes Demonstrated experience in driving simplification and speed in the product development lifecycle. Demonstrated experience solving regulatory requirements in a compliant manner
Education:
- Bachelor’s/University degree, Master’s degree preferred and managerial experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Candidates applying for this role must be aware that it is a Senior Management Function pursuant to the FCA and PRA Senior Managers Regime. The Senior Managers Regime is one element of the FCA and PRA Individual Accountability Regime which came into effect on 7 March 2016. Under the Senior Managers Regime, certain Citi entities must ensure that employees working in certain roles, designated as a Senior Management Function, where the individual is referred to as a Senior Manager, are assessed as fit and proper to carry out their role. As a Senior Manager your appointment must be pre-approved by the FCA and/or PRA before you perform any regulated activity. Under the guidance provided by the FCA and PRA, firms should have regard to the following when assessing fitness and propriety:
- Honesty, integrity and reputation
- Competence and capability
In order to comply with the requirements of the Senior Manager Function, certain Citi entities must take reasonable care to ensure that an employee does not perform a Senior Manager Function role without first being certified as Fit and Proper. For this reason, you will be assessed for this role against the Fit and Proper requirements, as described above. This assessment will be carried out through extensive interviews, self-disclosures, permitted criminal record checks, reference checks, credit checks and other background checks. If hired for this role, you will also be required to complete an annual declaration regarding your Fitness and Propriety.
By submitting your application, you acknowledge that you have read the information above and that you are applying for a Senior Management Function. You also agree to Citi carrying out any additional screening required, including permitted criminal record checks, reference checks, credit checks and any other relevant background checks.
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Marketing
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Digital & Social Media Marketing
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Full time
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€130,000.00 - €230,000.00
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Please see the requirements listed above.
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For complementary skills, please see above and/or contact the recruiter.
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We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
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This job opening is for an existing job vacancy.
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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
