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Category Analyst

Richmond Marketing -
DUBLIN 24, County Dublin

Quick apply

Job details

Full-time

Qualifications

Microsoft Powerpoint
Power BI
Microsoft Excel
Nielsen
Microsoft Office
Analysis skills
Project management

Full job description

Category Analyst

Reporting to: Senior Category & Insights Manager

Team: Category & Insight Team

Direct Reports: None

Location: City West (Hybrid)

PURPOSE OF THIS JOB

At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.

The role is also critical to providing internal business intelligence and strategic direction and the successful candidate will be able to utilize a commercial, brand and category viewpoints to provide long term strategic recommendations for growth.

The Category Analyst is a highly cross functional position and will need to collaborate heavily with internal teams, retailers, agencies and brand principles. The key objective is realizing insight led opportunities that will grow category and brand sales, enhancing our confectionery, snacking and beverage brands.

KEY RESPONSIBILITIES

Customer Category Reviews & Planogram Execution.

Understanding of macro environment, retailer and shopper trends and recommending appropriate tactics
Strategically develop customer Category plans that integrate with the customers overall business goals
Deliver planogram management and creation centred on objective insights and or brands Category Principles – fair share of space, enhanced SKU mix, shelf position and segmentation
Monitor implementation and review recommendations seeking continuous opportunities for growth

Delivering Insights, Creating Action

Turn insights into actions within retailers by executing, analysing and evaluating category plans & data
Utilise insights to help field sales win on the ground
Price, Promotion, Mix, NPD and Distribution analysis focusing on opportunities to grow
Maintain monthly performance reports and present to brand principles & internal stakeholders
Deliver and own internal business intelligence suite and make tactical and strategic recommendations
Database maintenance, report automation and ensuring front end visuals are enhanced

Additional responsibilities;

Support the Beverage, Confectionery & Snacks Category & Insights team by taking ownership of key cross-category tasks, allowing senior stakeholders to focus on strategic and customer-facing work
Manage and update brand presentations and performance materials, including regular deck updates and input to customer reviews
Maintain data accuracy, including upload, coding and upkeep across Snacks & Confectionery, with scope to support Beverages over time
Work closely with Category, Sales and Commercial teams to improve ways of working and team effectiveness
Help improve processes, reporting and insights in line with business growth and evolving retailer needs

WHAT DOES SUCCESS LOOK LIKE

Volume growth, enhanced Value Share, Increased share of shelf, range growth and secure Category Partnerships.

KNOWLEDGE, SKILLS AND EXPERIENCE

Minimum 3 years’ experience, including at least 2 years in Category / Insight roles

Extensive knowledge of Nielsen/IRI Data and exposure to Dunnhumby, EYC or Shopper Intelligence

Understanding of the importance of product mix, promotion and price architecture

Understanding of Data warehousing, attributions and Visualisation such as PowerBI

Familiar with Planogram software, such as Spaceman

Must be highly proficient in Microsoft Office, especially Excel & PowerPoint

Excellent analytical skills to turn data into insight and insight into impactful stories

Strong project management and planning competencies

Innovative, solution-oriented mindset with problem solving and strategic thinking skills

Self-motivated and able to work independently

Strong collaborator with effective and impactful communication style

OUR VALUES

Pirates: We challenge the establishment, we take calculated risks, and we work as one crew.

Agility: We move and respond to opportunities; we are on pulse and stay ahead of trends.

Courage: We empower people to take the initiative, to own what they do, and not fear failure.

Energy: This sets us apart, it is contagious! We take our work seriously but like to have fun along the way.

Quick apply

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