About the Role
We are looking for a confident, creative, and commercially driven Digital Content Live Selling Executive to join our apparel brand in Dublin. This is a unique and exciting role that sits at the intersection of content creation, social media, digital marketing, and live selling — perfect for someone who loves fashion, has a flair for storytelling on camera, and a natural instinct for sales.
You will be responsible for creating compelling content across Instagram, TikTok, and Facebook, building and engaging our audiences, driving digital marketing activity, and hosting high-energy live selling events that convert viewers into customers.
If you are equally at home behind a camera crafting a reel and in front of it selling a product, this role is made for you.
Role Overview
- Job Title Digital Content & Live Selling Executive
- Industry Apparel / Fashion Retail
- Location Dublin, Ireland (Hybrid considered)
- Contract Full-Time, Permanent
- Experience 2–4 Years in Content Creation / Social Media / Digital Marketing
- Reporting To Head of Digital / Ecommerce Manager
Key Responsibilities
Content Creation
- Concept, shoot, edit, and publish high-quality short-form video content for TikTok,Instagram Reels, and Facebook — owning the process from idea to post.
- Develop a consistent and engaging content calendar that reflects seasonal campaigns, new arrivals, brand moments, and trending formats.
- Style and present our apparel collections in a visually compelling way, adapting tone and format to suit each platform and audience.
- Edit video content using tools such as CapCut, Adobe Premiere, or in-app editors, ensuring every piece of content is polished and on-brand.
- Produce a variety of content formats — behind the scenes, styling guides, product showcases, UGC-style videos, and trending audio content.
- Continuously test and iterate on content formats, lengths, and styles based on performance data and audience feedback.
- Develop a strong and recognisable visual identity across all content output, working closely with the wider creative team.
Live Selling — TikTok, Instagram & Facebook
- Host regular live selling events across TikTok Live, Instagram Live, and Facebook Live, showcasing our apparel collections with energy, enthusiasm, and product knowledge.
- Drive real-time sales during live sessions through compelling product presentations, limited- time offers, and audience interaction.
- Build a loyal live-shopping audience by creating must-watch, entertaining, and informative streams that keep viewers coming back.
- Coordinate product selection, stock availability, and promotional offers with the ecommerce and buying teams ahead of each live.
- Analyse live session performance including viewer counts, peak engagement, conversions, and revenue — iterating and improving each session.
Social Media Management
- Own and manage our brand presence across Instagram, TikTok, and Facebook, ensuring a consistent posting schedule and tone of voice.
- Grow our social media following organically through community engagement, trend-led content, and strategic platform use.
- Monitor comments, DMs, and community interactions — responding in a timely and on- brand manner to build audience relationships.
- Track and report on social media KPIs including reach, impressions, engagement rate, follower growth, and traffic to site.
- Stay ahead of platform trends, algorithm changes, and emerging content formats to keep our brands fresh and relevant.
Digital Marketing
- Plan and manage paid social campaigns across Meta (Facebook & Instagram) and TikTok Ads to amplify content and drive traffic and conversions.
- Support Google Ads activity including Shopping and Search campaigns, working alongside the ecommerce team.
- Create and optimise ad creatives, copy, and audience targeting strategies to maximise return on ad spend.
- Monitor campaign performance daily, making data-led adjustments to budget, creative, and targeting.
- Identify opportunities to repurpose organic content into paid ads and vice versa to maximise content value.
Requirements
Essential
- 2–4 years of experience in content creation, social media management, and/or digital marketing — ideally within fashion, apparel, or a consumer lifestyle brand.
- A strong, demonstrable portfolio of content you have created — video, reels, short-form — that shows range, creativity, and commercial awareness.
- Proven experience hosting live selling events or video content on TikTok, Instagram, or Facebook — confident, engaging, and natural on camera.
- A strong natural sales instinct with the ability to engage, entertain, and convert a live audience in real time.
- Hands-on experience running paid social campaigns on Meta Ads Manager and/or TikTok Ads.
- Proficiency in video editing using tools such as CapCut, Adobe Premiere, Final Cut, or similar.
- A genuine passion for fashion, styling, and staying on top of apparel and social media trends.
- Data-driven mindset — comfortable analysing content and campaign performance to drive decisions.
- Highly creative, self-motivated, and able to manage a busy content schedule independently.
Desirable
- Experience building and growing a social media audience from the ground up.
- Familiarity with Canva, Adobe Creative Suite, or other graphic design tools.
- Understanding of SEO and how social content supports wider organic search performance.
- Experience working with influencers, running UGC campaigns, or managing brand collaborations.
- Knowledge of email marketing platforms such as Klaviyo and how they complement social strategy.
- Basic understanding of Shopify and how content and social channels drive ecommerce revenue.
What We Offer
- Generous staff discount across all our apparel brands.
- A creative, collaborative team environment where your ideas are heard and acted on.
- The freedom to own and shape our brand's content and social media presence — this is your platform.
- Be at the forefront of using in-house AI tools, working with the latest technology to enhance how we create, sell, and grow.
To apply, please send your CV, links to your content portfolio or social media profiles, examples of any live selling work, and a brief cover note to our recruitment team.
We are an equal opportunity employer and welcome applications from all backgrounds.
Pay: €27,000.00-€40,000.00 per year
Benefits:
Work Location: In person
