Product ops
Measurement Partner, Global Monetization Product and Technology, EUI
Location
:
Dublin
Employment Type
:
Regular
Job Code
:
A57748A
Responsibilities
The Global Monetization, Product & Technology (GMPT) Measurement organisation is responsible for interpreting the performance of advertising on our platform. We partner with advertisers and agencies to optimize their marketing strategies, uncover insights, and build meaningful connections that drive real business results.
The SMB Measurement team focuses on empowering small and medium-sized advertisers to achieve success through data-driven insights, experimentation, and scalable measurement education. We work closely with sales, product marketing, product measurement, and business marketing teams to ensure that every advertiser - from emerging brands to rapidly scaling businesses - can measure and grow effectively on TikTok.
About the Role:
This Measurement Partner for the SMB organisation supports our growing base of SMB advertisers. The Measurement Partner focusses on helping SMB advertisers and agencies better understand the value of TikTok through effective measurement, experimentation, and actionable insights. Being empathetic and analytical problem-solver, the Measurement Partner is passionate about making data accessible and impactful for smaller businesses. The Measurement Partner has a mix of analytical thinking, client consulting, scaled problem solving, and cross-functional collaboration to scale measurement best practices across markets.
Responsibilities:
- Partner primarily with SMB advertisers and their agencies to deliver high-quality measurement and analytical support that drives understanding of campaign performance and platform value.
- Develop scalable solutions and measurement frameworks in collaboration with revenue, product marketing, and product managers.
- Translate complex analytical results into actionable recommendations that help SMB clients optimize their media investment and drive measurable outcomes.
- Identify and activate test-and-learn opportunities (e.g., A/B tests, lift studies, creative experiments) to help advertisers grow their confidence in measurement.
- Manage client and agency feedback to ensure their voice is reflected in internal product, partnerships, and go-to-market strategies.
- Partner with internal enablement and operations teams to improve the efficiency, quality, and scalability of measurement support across SMB markets.
- Contribute to thought leadership and internal education on best practices for experimentation, attribution, and business outcome measurement for SMB advertisers.
Qualifications
Minimum Qualifications:
- Extensive experience in digital advertising, marketing analytics, or measurement roles within a platform, agency, or analytics supplier.
- Familiarity with experimental design, incrementally testing, multi-touch attribution, and media mix modeling.
- Strong understanding of programmatic auction and commonly used ad products within the ad tech ecosystem.
- Understanding of how small and medium business (SMB) advertisers approach performance measurement and optimization.
- Proven ability to translate complex analytical outcomes into clear, actionable narratives for non-technical audiences.
- Exceptional time management, prioritization, and stakeholder communication skills.
- Demonstrated success collaborating effectively in cross-functional environments.
Preferred Qualifications:
- Bachelor’s degree or equivalent
- Experience with SMB, long-tail, or self-serve advertising ecosystems.
- Experience with SQL, HIVE, R, Python, or similar analytical tools.
- Familiarity with privacy-first measurement innovations and data governance principles.
- Passion for making measurement accessible, educational, and impactful for small businesses.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
