Senior Marketing Manager Job Description
Are you an experienced marketing professional who turns ideas into unforgettable experiences? National Beauty Distribution wants a Senior Marketing Manager who isn’t afraid to shake things up.
We’re not your average company. We’re bold, ambitious, and obsessed with creating brands people can’t ignore. From cutting-edge products to jaw-dropping campaigns, we’re rewriting the rules of marketing, sales, education, and distribution and we want you on our team.
In this role, you’ll lead on traditional, trade, and brand marketing, driving visibility in-store, building powerful retail and trade partnerships, and delivering standout brand activations. You’ll also collaborate closely with our in-house digital agency to ensure a seamless and impactful 360° brand presence. With us, you’ll be part of a creative, ambitious team where innovation knows no limits and excellence is the standard.
What We’re Looking For
We want an exceptional Senior Marketing Manager to elevate our amazing portfolio of our own brands Bare by Vogue, LUNA Professional Haircare, and LUNA by Lisa Jordan. If you're a strategic thinker, a master multitasker, used to working in a fast paced environments and an expert at turning ideas into reality, you're exactly who we're looking for.
What You'll Do:
As our Senior Marketing Manager, you'll help craft the blueprint for our brand's success story. From developing innovative marketing strategies to executing captivating campaigns, you'll lead the charge in captivating audiences and dominating the market. Collaborating with our passionate sales teams and global partners, you'll ensure that our brands remain at the forefront of the industry.
Key Responsibilities:
Stakeholder Communication Management
Act as the communication lead between departments, ensuring alignment across marketing, sales, public relations, creative, and operations teams.
Build and manage relationships with internal and external stakeholders, including global brand teams, influencers, agencies, retailers, distributors, and creative partners.
Collaborate cross-functionally to ensure marketing initiatives are delivered seamlessly and support business objectives.
Brand Creative Management
Safeguard and evolve brand guidelines across all channels and touchpoints.
Manage brand assets including retailer files, imagery, and templates, ensuring consistent usage.
Lead creative direction across own brand campaigns, including concept development, photoshoot production, and visual storytelling.
Oversee company-specific creative requirements such as imagery, merchandise, and internal branding.
Marketing Campaign Execution
Define market positioning, identify target audiences, and devise marketing plans with specific goals across various channels and segments
Develop and execute integrated marketing campaigns across retail, public relations and trade channels.
Partner with the public relations team to provide strategy, direction, copy, and creative assets to maximise media exposure.
Write and edit copy for packaging, campaigns, and digital platforms, ensuring consistent tone of voice and brand alignment.
Plan, manage, and deliver events (consumer-facing activations, press events, in-store pop-ups, sponsorship activations, and trade shows), ensuring brand consistency and measurable impact.
Support international growth by preparing pitches, presentations, and activations for distributors and global retail partners.
Trade Marketing
Create and manage packaging development, including exclusive editions, seasonal designs, PR kits, and merchandise.
Develop and deliver trade marketing collateral (POS, CDUs, FSDUs, in-store activations, and events) to maximise retailer presence and consumer engagement.
Collaborate with sales and warehouse teams to ensure stock and logistics considerations are embedded into marketing planning.
Commercial Strategic Leadership
Partner with commercial and sales teams to ensure marketing strategies are commercially minded and growth-driven.
Oversee budget management across marketing, brand, trade, content, and PR, ensuring efficient use of resources and ROI tracking.
Lead sponsorship, partnership, and advertising opportunities, aligning them with brand strategy and commercial priorities.
International Marketing
Support the Head of Digital in driving international expansion by delivering tailored marketing strategies, toolkits, and presentations.
Adapt global brand campaigns for international markets, ensuring relevance while maintaining brand integrity.
Benefits:
Holidays: 20 days annual leave, with additional days awarded for long service
Apply today to become a valued member of our exceptional team at National Beauty
