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Sales and Marketing Manager

Mount Errigal Hotel -
Letterkenny, County Donegal

Quick apply

Job details

Permanent | Full-time

Qualifications

Hospitality
Management
WordPress
Sales
Social media management
Canva
Project management
Digital marketing
MailChimp
Budgeting
Leadership
Marketing
Negotiation
Hotel experience

Full job description

Key Responsibilities

Sales Strategy & Revenue Growth

Develop and implement sales strategies to achieve revenue targets.
Identify and secure new business opportunities across corporate, leisure, events, weddings, groups, and local markets.
Manage the full sales process from enquiry and proposal through to conversion and follow-up.
Build and maintain strong relationships with key clients, partners, agents, suppliers, and local businesses.
Conduct sales calls, client meetings, networking activity, presentations, and site visits.
Prepare professional proposals, contracts, quotations, and sales reports.
Monitor market trends, competitor activity, pricing, and customer demand.
Work closely with the management team to maximise sales opportunities and profitability.

Marketing & Brand Management

Develop and deliver annual marketing plans in line with business objectives.
Manage digital and traditional marketing campaigns to promote the business and its services.
Oversee social media content, email marketing, website updates, advertising, PR, photography, video, and promotional materials.
Ensure all marketing activity is consistent with brand standards and tone of voice.
Coordinate seasonal campaigns, special offers, events, launches, and promotions.
Track campaign performance and report on engagement, enquiries, conversions, and return on investment.
Manage relationships with external marketing agencies, designers, printers, media partners, and photographers where required.

Client Relationship Management

Act as a key point of contact for major clients and business partners.
Ensure client expectations are clearly understood, communicated, and delivered by operational teams.
Maintain regular contact with existing clients to encourage repeat business.
Gather feedback from clients and guests to identify areas for improvement.
Represent the business at trade shows, networking events, exhibitions, and community events.

Team & Internal Collaboration

Work closely with operations, revenue, events, reservations, and management teams.
Communicate confirmed business clearly to relevant departments.
Support and guide any sales, marketing, or events team members.
Lead regular sales and marketing meetings and provide updates on activity, pipeline, and performance.
Promote a positive, professional, and customer-focused culture.

Skills & Experience Required

Previous experience in a sales and marketing management role.
Strong commercial awareness and proven ability to achieve sales targets.
Excellent communication, negotiation, and relationship-building skills.
Strong knowledge of digital marketing, social media, email marketing, and campaign planning.
Experience managing budgets, sales pipelines, and marketing plans.
Excellent organisational and project management skills.
Strong attention to detail and ability to manage multiple priorities.
Confident using Microsoft Office, CRM systems, social media platforms, and marketing tools.
Ability to work independently and as part of a management team.

Desirable Criteria

Five years experience in hospitality, hotels, tourism, events, weddings, or leisure.
Knowledge of local corporate, conference, wedding, and tourism markets.
Experience with platforms such as Canva, Mailchimp, Meta Business Suite, Google Analytics, WordPress, CRM systems, or hotel/property management systems.
Full clean driving licence.

Personal Attributes

Commercially focused and target driven.
Professional, confident, and proactive.
Creative and innovative approach to marketing.
Strong leadership and people skills.
Excellent presentation and networking ability.
Flexible, organised, and solutions focused.
Passionate about customer service and business growth.

Key Performance Indicators

Achievement of monthly and annual revenue targets.
Growth in new business enquiries and confirmed sales.
Conversion rate from enquiry to confirmed booking.
Repeat business and client retention levels.
Website traffic, social media engagement, and campaign performance.
Return on investment from marketing activity.
Quality and consistency of brand presentation.
Accuracy of sales pipeline, reporting, and forecasting.

Ability to commute/relocate:

Letterkenny, County Donegal: reliably commute or plan to relocate before starting work (required)

Experience:

Sales: 5 years (required)

Work Location: In person

Quick apply

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