About BrookLodge & Macreddin Village
We are looking for a Business Analyst (Hospitality & Global Markets) to joingh our growing team. Located in a secluded, scenic valley in the heart of County Wicklow, BrookLodge & Macreddin Village is a renowned four-star hotel and leader in sustainable Irish hospitality. We are home to two distinct award-winning venues; The Strawberry Tree Restaurant, Ireland's first certified organic restaurant, and La Taverna Armento - which offers an authentic Southern Italian atmosphere. BrookLodge also features an exclusive adult only Wells Spa, idyllic country weddings and peaceful leisure retreats. We offer our guests a genuine escape and are looking for driven, passionate individuals to join our dedicated team.
Key Responsibilities
Design and optimize data architectures for ingesting and processing high-volume hospitality datasets (e.g., booking engines, POS systems, CRM platforms) using distributed computing frameworks.
Develop predictive demand forecasting models using time-series analysis and machine learning to optimize occupancy rates, pricing strategies, and seasonal capacity planning.
Apply advanced data mining techniques (clustering, association rules, anomaly detection) to uncover customer behaviour patterns, booking trends, and cross-selling opportunities.
Build dynamic pricing and revenue management models leveraging regression analysis, elasticity modelling, and real-time market signals.
Integrate heterogeneous data sources (internal systems, OTA platforms, social media, third-party travel data) into unified analytical pipelines using ETL/ELT frameworks.
Collaborate with IT teams to implement scalable data solutions using cloud platforms (e.g., AWS, Azure) and big data technologies (e.g., Hadoop, Spark).
Perform advanced statistical modelling and hypothesis testing to evaluate marketing campaign effectiveness, customer segmentation strategies, and service innovations.
Develop customer lifetime value (CLV) and churn prediction models using probabilistic models and survival analysis techniques.
Design and maintain interactive dashboards and data visualization tools (e.g., Power BI, Tableau) for executive decision-making and operational monitoring.
Implement NLP techniques to analyse guest reviews, feedback, and sentiment across digital platforms to improve service quality and brand perception.
Conduct geospatial and location analytics to optimize site selection, regional pricing strategies, and local demand forecasting.
Ensure data governance, quality, and compliance with GDPR and Irish data protection regulations, including data anonymization and secure data handling practices.
Translate complex analytical outputs into actionable business insights, aligning with strategic objectives such as revenue growth, customer experience enhancement, and cost optimization.
Lead A/B testing and experimentation frameworks to validate new pricing strategies, promotions, and digital product features.
Continuously evaluate and adopt emerging technologies and methodologies (e.g., deep learning, reinforcement learning) to enhance analytical capabilities and maintain competitive advantage.
Benefits/Why work with us
Our Crew is the heart of BrookLodge Hotel and are dedicated to creating memorable experiences for our guests. We offer more than just a job; we offer an opportunity to work in a stunning, natural environment as part of a team that values innovation, sustainability and excellent service.
Competitive salary based on past experience
20 days annual leave
Staff discounts around Macreddin Village
Meals while on duty
Opportunities for professional development and leadership growth in BrookLodge
Positive, well-focused and a supportive work environment
