Location: Kerry, Ireland (Hybrid)
Type: Full-time
We're looking for a commercially minded Growth Marketing Lead to help scale customer acquisition and revenue growth across digital channels.
We are looking for an individual with experience developing and scaling growth initiatives across key heritage categories including Irish Clans, leveraging storytelling, acquisition and landing page optimisation to drive international growth, particularly within the US market.
This is a hands-on role for someone who combines strategic thinking with strong execution. You'll own growth initiatives across paid acquisition, ecommerce performance, CRM, conversion optimisation, and analytics - working closely with leadership to drive measurable business results.
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Own and execute the company's customer growth strategy
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Manage paid acquisition channels including Meta, Google, and other digital platforms
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Improve website conversion rates and customer journeys
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Develop CRM and email marketing campaigns to improve retention and repeat purchase
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Analyse performance data, customer acquisition cost (CAC), ROAS, conversion, and revenue trends
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Test new growth channels, campaigns, and acquisition opportunities
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Work with creative, ecommerce, and external agency partners where needed
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Build clear reporting dashboards and provide commercial insights to leadership
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Identify opportunities to improve digital performance and customer experience
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4+ years' experience in growth marketing, performance marketing, ecommerce, or digital acquisition
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Strong understanding of paid social, Google Ads, analytics, and conversion optimisation
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Commercial mindset with the ability to connect marketing activity to revenue outcomes
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Comfortable working both strategically and hands-on
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Strong analytical and problem-solving skills
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Experience with ecommerce and direct-to-consumer brands is an advantage
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Self-starter who enjoys building and improving systems
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Hybrid working model based in Kerry
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High ownership and visibility within the business
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Opportunity to shape growth strategy and make a measurable impact
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Collaborative and entrepreneurial working environment
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Competitive salary package based on experience
This role would suit someone looking to step into a high-impact growth position with real ownership and the ability to influence business performance directly.
