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Marketing and Campaign Specialist

DAA -
Dublin, County Dublin

Job details

Full-time

Qualifications

Social media management
Project management
Digital Marketing
Business
Google Analytics
Communication skills
Marketing

Full job description

Job Description

The role holder should be an expert digital marketer with a social and customer-first focus, who can develop, execute, and monitor our marketing communications across a variety of channels. The role will be based out of Dublin Airport and will report directly into ARI Ireland Retail Marketing Manager.

Responsibilities

Lead the development, scheduling and deployment of a content calendar across digital touchpoints [in-store digital media CMS; email marketing; social media], driving best practice and ensuring TOV and copy is on brand.
Manage and monitor social media channels - engage in social listening, post content, analyse engagement and overall performance to optimise campaigns and content.
Create, proofread and edit creative/digital content across different mediums.
Develop and create marketing materials ensuring brand guidelines are met.
Maintain and grow effective influencer relationships and support partnerships.
Analyse and report on the performance and efficiency of campaigns.
Develop, plan and implement digital marketing initiatives and campaigns, working closely with brand partners.
Collaborate with commercial and digital teams across ARI, Dublin Airport and Cork Airport to identify and deliver cross-promotional initiatives.
Maximise visibility of Dublin & Cork Airport Duty Free throughout airport sites and channels, positively impacting revenue.
Assist in the development and delivery of best-in-class online initiatives and promotions, while assisting with budget management and key projects, as required.

Qualifications

Minimum 3 years’ experience in similar role, ideally within a retail environment.
Third level qualification in business, digital marketing or related discipline.
Strong written and verbal communication skills.
Skilled in writing and editing content, with meticulous attention to detail.
Strong prioritisation, organisation and project management skills.
Proficient in creating, deploying and monitoring social content across all channels.
Demonstrate experience managing social media channels and/or paid advertising campaigns.
Ability to work flexible hours and/or travel on occasion, as per business requirements.
The ideal candidate will be passionate, enthusiastic, highly motivated, a true collaborator and commercially driven with a meticulous eye for detail.
Preferred but not essential: Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems (e.g. Salesforce) and content management systems.

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