At Cornmarket, we look after the financial wellbeing of public servants and their families. We’ve been focused on public sector employees for over 50 years, learning how to bring our clients the best financial services – from car, home, health and life insurance, to income protection, retirement planning and beyond.
As a team, we’re a lovely bunch. We work together and share ideas, skills and opinions. You’ll get exposure to all areas of the business from marketing to sales, operations and compliance. There’s lots to learn but space to create great impact. If you’re passionate about your job, you’ll fit right in.
Role Purpose
This is an exciting role, spanning all facets of marketing communications, with a focus on optimising engagement, leads and conversions via our marketing automation tool, Salesforce. The dynamic candidate in this role will deliver high performing acquisition retention marketing campaigns, that deliver strong levels of engagement with customers and potential customers.
Within a vibrant Marketing team, this person will be responsible for the day-to-day execution of marketing strategies to drive inbound calls, online interactions, and high levels of brand visibility to target audiences.
Accountabilities of the Role
Manage and implement all aspects of marketing strategies, including email marketing, digital marketing (social media, content, display, PPC, influencer campaigns), advertising, below the line communications, promotions, webinars/events and lead generation
Execute strategic Salesforce campaigns, to optimise automation and segmentation for maximum engagement conversions
Develop an in-depth knowledge of the products that we offer, to deliver effective marketing campaigns and initiatives
Proactively identify best practice marketing campaigns to drive cross-sell and up-sell opportunities
Assist with the development of content themes, manage content calendar and work with external digital agency, videographers, and internal designers to produce engaging content
Analyse and continually monitor performance of campaigns to drive a cycle of fine tuning and testing for optimum performance
Identify new marketing initiatives to drive responses, sales and increase the lead pool
Ensure all communications throughout the lifecycle of the customer are developed with the customer experience in mind
Distil complex product information into communications that are easily understood by and relevant for the customer
Update website as required, ensuring content is optimised for SEO customer experience, to maximise engagement
Work closely with Client Services to promote relevant products to Unions and Groups
Develop and maintain effective relationships with internal and external stakeholders, to ensure that work is carried out to a high standard, on time and within budget
Monitor the market for industry trends and competitor activity
Manage marketing budgets for relevant areas and ensure all activity is delivered within budget
Skills Knowledge Required
3+ years in a fast-paced marketing environment
Degree or similar qualification in marketing, digital, or media production
Salesforce (or similar) experience in executing optimising campaigns
Experience managing and optimising marketing strategies
Solid digital marketing experience (social media, display, PPC, influencer collaborations)
What We Can Offer You?
Flexible working from home options as part of our Cornmarket Flex ways of working
Significant investments in your professional development (e.g. insurance qualifications, professional qualifications relevant to your role)
Annual leave (increases based on service)
Flexi leave (option to take additional annual leave)
Attractive flexible pension contribution rates
Health insurance or wellness subsidy
Fully paid family leave types (maternity/paternity/surrogacy)
Performance based bonus/commission
Income protection
Life cover
Discounts on financial products
Comprehensive health wellbeing programme
Employee Assistance Programme
Active Sports Social Club
Behavioural Competencies Required
Motivated, diligent, efficient and with a can-do attitude
Strong communication and relationship-building skills
Ability to stay calm under pressure manage multiple projects simultaneously, to tight deadlines
Keen attention to detail, naturally creative innovative, with a passion for marketing measuring the effectiveness of campaigns
Takes initiative and responsibility for role, and is highly self-motivated
Resilient and hardworking team player
Equal Opportunities Data Privacy Notice
Cornmarket is committed to building an inclusive workplace environment, We’re proud to be an equal opportunity employer, striving to create a welcoming environment. All qualified applicants will be considered for employment without regard to age, disability, ethnic background, family status, gender identify or expression, martial status, membership of the Traveller Community, national origin, race, religion, sexual orientation. We are also committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact our Talent Acquisition Team. To review our data use practices, visit our Recruitment Data Privacy Notice.
