Mount Juliet Estate, a Marriott Autograph Collection Property, is one of Ireland's most distinctive luxury resort destinations. Set across 500 acres of historic countryside, the estate offers two unique accommodation experiences, the elegant Georgian Manor and the contemporary Hunter's Yard, alongside championship golf, exceptional dining, wellness experiences and extensive meeting and event facilities.
Following significant investment and restoration, Mount Juliet Estate continues to strengthen its position as one of Ireland's leading destinations for luxury leisure travel, corporate retreats, incentive programmes, conferences and special events. We are now seeking an experienced and commercially driven Director of MICE Sales to join our award-winning commercial team.
This position reports directly to the Director of Sales & Marketing and works closely with the Events Manager, ADOS, Revenue Team, General Manager and wider group leadership team.
This is a senior commercial leadership role responsible for driving residential corporate group business for Mount Juliet Estate across domestic and international markets, while providing day-to-day leadership and commercial direction to the Sales and Events teams. The successful candidate will lead proactive MICE sales activity, market engagement, account development and business conversion, while ensuring strong enquiry management, pipeline performance and revenue delivery across the Events function. This role is ideally suited to a commercially driven hospitality professional with strong MICE experience, proven leadership capability and a track record of building relationships, developing teams and delivering results.
The Role
As Director of MICE Sales, you will be responsible for proactively identifying, developing and converting residential corporate group business opportunities for Mount Juliet Estate.
You will represent the estate within key domestic and international MICE markets, building relationships with corporate clients, event agencies, professional conference organisers (PCOs), destination management companies (DMCs), incentive houses and industry partners. Through consistent market engagement, account development and proactive sales activity, you will drive new business opportunities while strengthening existing client relationships.
You will ensure that enquiry handling, pipeline management, conversion performance and commercial outcomes are effectively managed and continuously improved.
This role combines proactive business development with commercial leadership and is an excellent opportunity for an ambitious hospitality sales professional to further develop their career within one of Ireland's premier luxury resort destinations.
Key Responsibilities
Proactive MICE Sales & Business Development
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Drive the acquisition of residential corporate group business across domestic and international markets.
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Develop and implement targeted sales plans to grow meetings, conferences, incentive travel, corporate retreats and group event business.
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Generate new business through proactive prospecting, sales calls, client visits, networking and market engagement.
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Build and maintain strong relationships with corporate accounts, event agencies, PCOs, DMCs, incentive houses and key industry stakeholders.
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Conduct client presentations, site inspections, familiarisation visits and contract negotiations.
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Represent Mount Juliet Estate at industry events, trade shows, networking forums and client showcases.
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Maintain a strong presence within key MICE markets and identify emerging business opportunities.
Account Development & Revenue Growth
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Develop strategic account plans for key clients and target sectors.
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Drive repeat business through effective account management and relationship development.
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Maximise revenue opportunities across accommodation, meetings, events, dining, golf and ancillary services.
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Work closely with the Revenue Team to optimise business mix, pricing strategy and profitability.
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Monitor competitor activity, market trends and industry developments to identify growth opportunities.
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Deliver sales targets through strong pipeline development, conversion and account growth.
Commercial Oversight of Events Function
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Provide commercial leadership and oversight to the Events team.
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Work closely with the Events Manager and Executives to ensure enquiries are managed efficiently and consistently.
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Monitor enquiry handling standards, response times, conversion ratios and pipeline performance.
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Support the team in securing and converting high-value opportunities.
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Ensure effective communication and handover processes between Sales, Events and Operations.
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Drive a culture of accountability, commercial focus and exceptional client service.
Reporting & Performance Management
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Maintain accurate sales activity, pipeline and account information within CRM systems.
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Prepare regular forecasts, pipeline reports and performance updates.
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Analyse sales performance and conversion metrics to identify opportunities for improvement.
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Contribute to annual budgeting, forecasting and commercial planning processes.
The Ideal Candidate
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Minimum 3 years' hotel sales experience, ideally with significant exposure to the MICE sector.
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Proven track record in proactive business development and revenue generation within hospitality.
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Experience selling meetings, conferences, incentives, corporate retreats or group business.
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Luxury hotel, resort or high-quality hospitality experience preferred.
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Strong understanding of the domestic and international MICE marketplace.
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Established network of corporate, agency and event industry contacts desirable.
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Excellent relationship-building, negotiation and presentation skills.
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Strong commercial awareness and results-driven mindset.
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Experience managing sales pipelines, forecasting and conversion performance.
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Highly organised, self-motivated and comfortable working independently in a market-facing role.
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Passion for hospitality, client engagement and business development.
Why Join Mount Juliet Estate?
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Opportunity to play a key role in growing one of Ireland's most unique luxury resort destinations.
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Work with an exceptional product offering including two distinctive accommodation experiences, championship golf, luxury dining, corporate retreats and incentive programmes.
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Be part of a globally recognised luxury hospitality network.
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Strong career development and progression opportunities.
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Competitive salary and benefits package.
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Collaborative, ambitious and supportive working environment.
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The opportunity to further establish Mount Juliet Estate as a leading destination for meetings, incentives, conferences and corporate events.
If you are an energetic and commercially focused hotel sales professional with strong MICE experience and a passion for building relationships, winning business and driving results, we would love to hear from you.
