The Hotel Marketing Executive will support the day-to-day digital marketing activities across the hotel portfolio, ensuring all online channels are accurate, engaging and up to date. This role is responsible for maintaining hotel websites, booking platforms and promotional content, while supporting hotel teams with marketing initiatives and digital campaigns.
Key Responsibilities:
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Maintain and update hotel websites, ensuring all content is accurate, current and optimised.
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Write and edit website content, including hotel descriptions, offers, promotions and news updates.
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Carry out regular website audits to ensure information, imagery and links remain relevant.
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Upload media, imagery and promotional content across hotel websites.
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Implement SEO content updates provided by the digital marketing agency.
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Manage and update the website recommender engine with current offers and promotions.
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Monitor and maintain booking engine site scores to optimise online performance.
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Update rate descriptions, room tags, imagery and booking engine content.
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Manage the hotel voucher booking engine, including promotional offers and campaigns.
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Support individual hotels with the creation and promotion of marketing materials for trade shows, exhibitions and local events.
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Identify and explore new marketing platforms and digital systems that could benefit the business, taking the initiative to stay informed of emerging technologies.
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Develop a strong understanding of all marketing systems and platforms used across the hotels and associated businesses.
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Assist in training new team members on the marketing systems, booking platforms and reporting tools used across Choice Hotel Group.
Key Skills & Experience:
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Excellent written communication and content creation skills.
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Strong attention to detail and organisational skills.
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Ability to manage multiple projects and work to tight deadlines.
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Good teamwork and interpersonal skills.
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Excellent time management and planning abilities.
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Adaptable with a proactive and positive approach.
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Commercial awareness and an understanding of digital marketing principles.
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Good numerical and analytical skills.
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Strong IT skills with confidence using content management systems and digital marketing platforms.
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Creativity and the ability to produce engaging marketing content.
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A willingness to learn new technologies and continuously improve digital processes.
