The Marketing & Fan Engagement Executive is a creative and innovative professional who thrives on creating compelling content and delivering innovative experiences to grow interest and engagement in racing among youth audiences. The Marketing & Fan Engagement Executive will have a keen understanding of new and emerging media and the strategies needed to leverage them to attract younger fans. This role reports to Marketing & Fan Engagement Manager.
Core duties of the Marketing & Fan Engagement Executive will include:
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Devise and implement new marketing initiatives for HRI Racing Juniors to develop a love of the horse among primary school children.
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Design data growth initiatives to build the addressable audience of HRI Racing Juniors.
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Create above-the-line campaigns using relevant media to promote HRI Racing Juniors initiatives.
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Support racecourses on the running of Education Days for Primary Schools.
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Support in the creation and implementation of season long content series to grow interest in flat racing in Ireland.
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Work with the Marketing & Fan Engagement Manager to develop immersive events aimed at driving attendances at key flat meetings.
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Support in the delivery of content across all owned channels to educate, entertain and engage existing and potential flat racing fans.
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Work with the Marketing & Fan Engagement Manager to develop a plan to encourage interest among Gen Alpha using gamification and technology to create long-term fandom.
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Collaborate closely with internal teams and external partners to deliver cohesive and effective marketing activity.
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Work with HRI's Design Manager to produce a suite of creative assets for each campaign that appeal to the target audience.
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Use data and performance insights to evaluate campaign effectiveness and continuously optimise activity.
Skills and experience you will need for the Marketing & Fan Engagement Executive role:
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2+ years' experience in brand, marketing, or communications roles.
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Proven experience delivering integrated campaigns across multiple channels.
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Strong content creation and copywriting skills, with the ability to adapt messaging for different audiences.
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Strong understanding of digital marketing and content performance.
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Data-driven mindset with experience analysing performance and optimising campaigns.
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Excellent budget management skills.
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A team player with excellent project management, communication and organisational skills along with the ability to work to tight deadlines.
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An exceptional understanding of the role of earned and owned media in promoting racing and creating event publicity.
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Experience in briefing and managing output of 3rd party agencies e.g. creative, media buying and content creation.
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An ability to work to set KPI's and to monitor & optimise digital and social campaigns.
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An ability to devise and implement data growth initiatives.
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As racing is a seven-day business, flexibility in relation to working hours and days is required.
Key Capabilities
Customer Focus
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Creates an environment where the team is empowered to put the customer first.
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Supports the team in managing their workload to ensure customer needs are met.
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Role models customer focus and drives and develops customer focused initiatives.
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Ensures customer satisfaction is a priority.
Developing Self
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Is self-aware and proactively seeks feedback, using it for personal and professional development.
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Role models development by developing themselves and others.
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Reflects on behaviour, adapting approach to different situations.
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Is open to new ideas, drives continuous improvement with team and across the business.
Energy & Pace
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Sets and delivers against SMART objectives for their area/team.
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Is accountable and delivers sustainable results, using resources effectively.
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Understands the wider business and its goals, onward communicates this to team.
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Empowers others to deliver their goals and projects with energy and pace.
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Is a flexible and adaptable to the needs of the business and delivers accordingly.
Innovation & Change
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Reviews processes and ways of working always striving for best practice and improving industry standards.
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Is creative and innovative and supports others to develop opportunities for creative thinking and innovation.
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Looks for innovative ways to provide a better service to our stakeholders.
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Implements change in a supportive, reassuring way, bringing ours on the journey with them.
Leadership
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Motivates and empowers others through a 'can do' approach.
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Understands strategic intent and aligns objectives and messages accordingly.
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Role models leadership and our core values.
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Develops, motivates and inspires others.
Team
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Creates team environments where everyone contributes to the team objectives and is stretched accordingly.
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Ensures productive and positive communication is taking place across all teams.
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Harnesses team capability to ensure teams are performing to a high standard.
HRI is an equal opportunities employer. Interview candidates will be provided with any necessary reasonable accommodations when called for interview.
