We are looking for an experienced Performance Marketing & Growth Manager to take ownership of our customer support and assisting with day-to-day business operations acquisition and help build a scalable marketing engine.
This is not a traditional social media or content marketing role.
We are looking for someone who understands performance marketing, lead generation, Google Ads, conversion optimisation and data, and who can directly connect marketing activity to calls, bookings, revenue and profit.
Key Responsibilities Running day to day operations Google Ads & Paid Search brand awareness across a multitude of different platforms
Take full ownership of our Google Ads strategy and performance.
- Audit and optimise existing campaigns.
- Identify profitable keywords, locations and services.
- Analyse search terms and continually improve negative keyword lists.
- Optimise bidding, budgets, targeting and campaign structure.
- Develop new campaigns as the business expands.
- Identify opportunities to increase profitable traffic without simply increasing spend.
- Monitor competitor activity and market opportunities.
- Managing emails, phone calls, and correspondence
- Scheduling appointments and maintaining calendars
- Preparing documents and reports
- Organising files and records
- General administrative support and assisting with day-to-day business operations
Lead Generation
- Increase the number of qualified enquiries and bookings.
- Optimise campaigns specifically for phone calls and high-quality leads.
- Analyse the difference between leads and actual paying customers.
- Identify which services, locations and campaigns generate the most profitable jobs.
- Develop strategies to reduce cost per qualified lead and cost per booked job.
Tracking & Analytics
- Ensure accurate conversion tracking across Google Ads and multitude of different platforms including our websites.
- Work with Google Analytics 4 and Google Tag Manager.
- Implement and improve call tracking.
- Build clear reporting around:
- Leads
- Qualified leads
- Bookings
- Cost per lead
- Cost per booking
- Conversion rate
- Revenue
- Customer acquisition cost
- ROAS
- Profitability
Conversion Rate Optimisation
- Review landing pages and customer journeys.
- Identify reasons potential customers don't convert.
- Recommend improvements to website pages, forms and calls-to-action.
- Test different landing pages, messaging and offers.
- Continually improve the percentage of visitors and enquiries that become paying customers.
Essential
- Brand Awareness
- Strong Google Ads experience.
- Graphite Design
- SEO
- Proven experience generating leads or sales through paid search.
- Strong understanding of PPC campaign structure and optimisation.
- Strong analytical and numerical skills.
- Experience with Google Analytics 4.
- Experience with Google Tag Manager and conversion tracking.
- Understanding of landing pages and conversion rate optimisation.
- Strong understanding of CPC, CTR, CPA, CPL, conversion rate, ROAS and CAC.
- Ability to analyse data and turn it into practical actions.
- Commercial mindset — you care about revenue and profit, not just clicks and impressions.
Why Join Us?
This is an opportunity to have a significant impact on a growing business. This Tec on a whole new level being part of taking something from the ground to the sky is the limit
You won't be joining simply to manage an existing marketing account.
You'll have the opportunity to build the growth engine of the industry leading technology business influence strategy and directly see the results of your work
If you are someone who enjoys taking ownership, working with data and turning marketing into measurable revenue, Brand leading inference this is life long Career making opportunity if you feel you are capable we'd like to hear from you.
Pay: €30,420.82-€60,000.00 per year
Benefits:
- Bike to work scheme
- On-site parking
Application question(s):
- Tell me about the best campaign you've personally scaled. What were the numbers before and after?
- whats the biggest challenge you have had to move come in making business? why and how ?
- can you multi task?
Work Location: In person
