- Working Hours: This is a full-time position of 39 hours per week.
- Analyse digital marketing, e-commerce and customer-performance data to identify revenue opportunities, behavioural trends and acquisition patterns across The Garden House’s retail and online channels.
- Develop and optimise data-driven digital marketing strategies covering SEO, paid search, social media, email marketing, content, e-commerce and customer-retention initiatives.
- Monitor and interpret website traffic, conversion rates, customer journeys, product engagement, bounce rates, basket behaviour and online revenue using advanced analytics platforms.
- Conduct customer segmentation and cohort analysis to identify high-value customers, purchasing patterns, seasonal demand and opportunities for targeted marketing campaigns.
- Design and evaluate A/B tests across landing pages, product pages, promotional campaigns, email communications and digital advertising to improve conversion and customer engagement.
- Analyse performance of digital campaigns across Google, Meta, email and other channels, measuring CAC, ROAS, CTR, CPC, conversion rates and revenue contribution.
Pay: From €34,009.00 per year
Benefits:
Work Location: In person
