ABOUT AOIFE MC NAMARA
Aoife McNamara is a growing fashion and lifestyle brand built on craft, individuality, and a strong point of view. As we scale our audience and product offering, we're looking for a marketing all-rounder to help shape and tell the brand's story across every channel from Instagram and TikTok to email, campaigns, and press.
THE ROLE
This is a hands-on, mid-level position for someone equally comfortable planning a content calendar and executing a wider marketing campaign. You'll split your time evenly between running day-to-day social media and supporting broader marketing activity email, launches, partnerships, and brand communications. You'll work closely with the founder and play a key role in how the brand shows up in the world.
WHAT YOU'LL DO
- Plan, create, and schedule content across Instagram, TikTok, and other social channels, keeping a consistent brand voice and aesthetic
- Own the social content calendar, balancing product, brand storytelling, and community engagement
- Track social performance and report on key metrics, adjusting strategy based on what's working
- Build and send email marketing campaigns, including newsletters, launches, and promotions
- Support the planning and execution of seasonal campaigns and product launches across channels
- Coordinate content shoots briefing, scheduling, and working with photographers or freelancers as needed
- Manage community engagement, responding to comments and DMs in the brand's tone of voice
- Identify and support influencer and brand partnership opportunities
- Assist with PR outreach and press coverage tracking
- Keep an eye on industry trends and competitor activity, bringing fresh ideas to the table
WHAT YOU'LL BRING
- 2–4 years' experience in a social media, marketing, or brand communications role, ideally within fashion, lifestyle, or a similar consumer brand
- A strong eye for visual content and an instinct for what makes a brand feel distinct online
- Confident copywriting skills, you can shift tone naturally from an Instagram caption to a newsletter to a press note
- Working knowledge of social scheduling tools, basic analytics, and email marketing platforms (e.g. Klaviyo, Mailchimp)
- Comfortable with content creation and light editing (Reels/TikTok cuts, Canva or Adobe tools)
- Highly organised, able to manage multiple channels and deadlines at once
- A genuine interest in fashion, craft, and independent brands
NICE TO HAVE
- Experience working with a small or founder-led brand
- Existing relationships with stylists, press contacts, or influencers
- Basic photography or videography skills
WHAT WE OFFER
- A genuine hand in shaping the voice and direction of a growing brand
- Hybrid working with flexibility around studio days
- Staff discount on the Aoife McNamara collection
- Room to grow as the brand and team grow
Pay: €14.15-€18.00 per hour
Benefits:
- Free or subsidised travel
- On-site parking
Work Location: Hybrid remote in Adare, County Limerick
