Company: Rain Outdoors
Location: Limerick, Ireland
Employment Type: Full-time, permanent
Working Hours: 39 hours per week, Monday to Friday, with occasional weekend presence required for commercial market research, seasonal launches, and brand activations
Salary: €36,605 per annum
About the Role
Rain Outdoors is seeking a creative, commercially minded and highly qualified Brand & Marketing Specialist to develop and implement the company's marketing and brand strategy.This strategic role is responsible for strengthening brand visibility, supporting customer acquisition and long-term commercial growth, and maintaining a cohesive brand identity across digital channels and physical retail environments.The successful candidate will operate with a high degree of autonomy in the end-to-end planning and execution of multi-channel marketing campaigns. Due to the company's diverse customer demographics and Spanish-speaking consumer segments, professional fluency in both English and Spanish is a core operational requirement of this position.The candidate will work closely with management to align marketing initiatives with overarching business objectives.
Key ResponsibilitiesBrand & Marketing Strategy & Analytics
- Design, develop, and execute data-driven marketing strategies aligned with Rain Outdoors' commercial targets, ensuring brand consistency across digital and physical communications.
- Plan and manage promotional campaigns designed to strengthen brand awareness, customer acquisition, and market presence.
- Conduct market research, competitor benchmarking, and consumer behaviour analysis within the outdoor retail and lifestyle sector.
- Identify opportunities to strengthen Rain Outdoors' local and regional market presence, with particular attention to Spanish-speaking consumer communities.
- Formulate seasonal marketing plans tailored to peak commercial periods and product portfolios.
Digital Marketing & Omnichannel Management
- Oversee the strategic planning and content creation for key social media platforms, including Instagram, Facebook, and TikTok, to maximise audience engagement and support marketing objectives.
- Build, optimise, and manage email marketing campaigns and customer communications.
- Manage and update the company's Shopify e-commerce platform, including product content, digital assets, promotional landing pages, and customer-facing campaign content.
- Plan, execute, and analyse paid digital advertising campaigns across relevant digital platforms, including Meta Ads.
- Monitor key performance indicators (KPIs) through analytical tools to generate insights and refine digital marketing strategies.
Advertising & Campaign Management
- Conceptualise creative directions and marketing collateral for integrated digital, print, and local media campaigns.
- Coordinate advertising budgets, media scheduling, and cross-channel promotional calendars in collaboration with management.
- Evaluate campaign performance, return on investment, and consumer response metrics to implement continuous improvements.
Creative Marketing & Brand Content
- Develop creative concepts and visual marketing assets for digital campaigns, social media, print communications, advertisements, and promotional materials.
- Plan and produce product photography and short-form video content to support marketing campaigns, product launches, and social media activity.
- Create and edit short-form promotional video content for social media campaigns, product launches, and brand communications.
- Establish, document, and maintain brand guidelines and visual standards across company communications and customer-facing touchpoints.
Retail Brand Experience & Consumer Research
- Develop retail brand presentation concepts that align the physical store environment with seasonal marketing campaigns and brand standards.
- Develop seasonal in-store promotional concepts and branded displays to support marketing campaigns and product launches.
- Conduct structured on-site consumer research and direct customer interaction during peak trading periods to gather qualitative data and feed insights into the company's marketing strategy.
International Supplier & Brand Communications
- Liaise professionally with international brand representatives, distributors, and external creative partners regarding marketing collateral and co-operative advertising campaigns.
- Utilise global supplier marketing libraries and brand toolkits to localise promotional content for the Irish market.
RequirementsEducation
Bachelor's Degree (Level 8 NFQ or international equivalent) in Marketing, Digital Communications, Graphic Design, or a closely related discipline.
Professional Experience
- Minimum 2 years of progressive professional experience in corporate marketing, brand management, digital marketing, marketing communications, or a creative agency environment.
- Demonstrated portfolio of successful marketing campaigns, brand development projects, and digital content creation.
- Prior exposure to retail, e-commerce, consumer goods, or the outdoor/lifestyle sector is highly advantageous.
- Strong aptitude for translating market data and consumer insights into actionable commercial strategies.
Technical Skills
- Advanced knowledge of digital marketing tools, including Meta Business Suite and analytical dashboards.
- Hands-on administrative experience managing e-commerce environments via Shopify.
- Advanced proficiency in Adobe Creative Cloud, including Illustrator, Photoshop, and InDesign.
- Proficiency in video editing software, such as Adobe Premiere Pro or equivalent.
Languages
- English: Full professional proficiency, fluent written and spoken English, is mandatory.
- Spanish: Professional fluency is required to support customer engagement, market research, community outreach, and marketing communications targeting Spanish-speaking consumer segments in Ireland.
- Additional languages: Knowledge of another language is desirable and would be considered an advantage.
Core Competencies & Soft Skills
- High level of creative vision paired with analytical rigour.
- Exceptional organisational skills with the ability to independently manage multiple concurrent projects under tight deadlines.
- Strong commercial acumen and understanding of small-to-medium business growth dynamics.
- Excellent interpersonal and communication skills.
What We Offer
- Full-time permanent employment contract, 39 hours per week.
- Competitive annual salary of €36,605.
- A highly autonomous, creative, and strategic role within a growing outdoor retail business in Limerick.
- The opportunity to contribute to and shape the company's brand and marketing direction within a growing outdoor retail business.
Application Process
Applicants must submit an updated CV alongside a professional portfolio showcasing previous marketing campaigns, branding projects, and creative/graphic design work.
Pay: €36,605.00-€36,700.00 per year
Benefits:
Work Location: In person
