Job title: Sales Manager
Contract Type: Full Time Permanent, subject to 6 months' probation
Location: Claregalway, Co. Galway
Salary: €60,000-70,000 per annum, paid monthly
At Culligan Home, we specialize in providing high-quality water treatment solutions to residential customers across Ireland. Our offering includes filtration systems, reverse osmosis units, and water softeners, helping households enjoy cleaner, safer, and better-tasting water
We are seeking an ambitious and results-driven Sales Manager to lead our residential sales function and drive the next phase of growth for our water treatment business. This is a hands-on leadership role, responsible for developing and motivating a high-performing sales team while actively contributing to sales growth, customer acquisition, and market expansion.
Key Responsibilities
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Lead, coach, and develop a high-performing sales team, creating a culture of accountability, customer focus, and results.
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Set individual and team sales targets, monitor performance, and implement action plans to drive continuous improvement.
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Develop and execute sales strategies to increase revenue, market share, and customer acquisition across residential markets.
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Take ownership of the full sales pipeline, ensuring effective lead management, conversion, and customer follow-up activities.
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Work directly with customers to identify needs, provide tailored water treatment solutions, and support the team in closing opportunities.
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Build and maintain strong relationships with customers, ensuring high levels of satisfaction, retention, and referral business.
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Recruit, onboard, train, and mentor new sales team members to support business growth.
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Conduct regular performance reviews, coaching sessions, and product training to enhance team capability and results.
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Analyse sales performance, pipeline activity, customer trends, and market insights to inform decision-making and future growth strategies.
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Prepare and present regular sales forecasts, KPI reports, and business updates to senior management.
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Collaborate with Marketing to maximise lead generation activity and improve campaign effectiveness.
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Work closely with Customer Service and Operations teams to ensure a seamless customer journey from sale through to installation and aftercare.
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Continuously review and improve sales processes, tools, and customer engagement practices to improve conversion rates and overall performance.
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Stay informed of competitor activity, industry developments, and emerging customer needs to identify new business opportunities.
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Support strategic growth initiatives, including market expansion, new product launches, and partnership opportunities.
Requirements
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Proven experience in a sales leadership role, preferably within a technical or product-based business (e.g., home appliances, water treatment).
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Strong background in selling to residential customers, with a deep understanding of the sales cycle from lead generation to closing deals.
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Leadership and team management skills, with experience in motivating, developing, and coaching a small sales team.
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Strong sales acumen with the ability to close deals, build customer relationships, and meet sales targets.
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Excellent communication and negotiation skills, with the ability to present products clearly and persuasively to residential customers.
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Proficient with CRM software and sales tracking tools (e.g., Salesforce, Zoho, or similar).
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Analytical mindset with the ability to assess sales data, customer feedback, and market trends to inform strategy.
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Ability to multi-task and prioritize in a fast-paced environment while maintaining attention to detail.
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A customer-first approach, with a strong commitment to delivering value and building long-term relationships.
Benefits
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Monday-Friday working pattern
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Hybrid Working Model
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23 Day's Annual Leave
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Company Pension Scheme
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Shopping discounts with Perks at Work
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24hrs access to EAP
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Volunteering Day
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Employee support network and mental health assistance
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Opportunity for career progression
