Sales & Marketing Executive
Department: Sales & Marketing
Reports to: Head of Sales
Location: The Heights Hotel Killarney
Employment Type: Full-Time
Role Overview
The Heights Hotel Killarney is seeking an enthusiastic and commercially focused Sales & Marketing Executive to join our Sales & Marketing team.
Reporting to the Head of Sales, the primary focus of this role will be the coordination, administration and conversion of the hotel's wedding business, supporting couples throughout their journey from initial enquiry through to their wedding day.
Alongside weddings, the successful candidate will play an active role in the hotel's wider sales and marketing activity, including digital marketing, social media, email marketing, content creation, promotions and sales initiatives.
This is an ideal opportunity for an experienced Wedding Coordinator who would like to broaden their experience and develop their career within hotel sales and marketing.
Key Responsibilities:
Weddings & Sales
- Manage wedding enquiries from initial contact through to showaround, quotation, booking and contracting.
- Act as a key point of contact for wedding couples throughout the planning process.
- Conduct professional wedding showarounds and consultations, showcasing the hotel and its wedding offering.
- Follow up wedding enquiries and proactively work to convert leads into confirmed business.
- Maintain accurate wedding records, correspondence, contracts, deposits and booking information.
- Coordinate wedding details with relevant operational departments to ensure accurate communication and seamless delivery.
- Assist with wedding menu tastings, planning meetings and final detail appointments.
- Maintain regular communication with couples throughout their planning journey.
- Support the organisation and promotion of Wedding Showcase events and wedding-related sales activity.
- Develop strong relationships with wedding suppliers and relevant industry partners.
- Identify opportunities to upsell bedrooms, food and beverage, ceremony packages and additional wedding services.
- Support the Head of Sales with general hotel sales activity, enquiries and lead generation as required.
Marketing & Digital
- Assist in the planning and delivery of the hotel's annual marketing activity.
- Manage and create engaging content across the hotel's social media channels.
- Develop a regular content calendar aligned with weddings, bedrooms, food & beverage, events and seasonal campaigns.
- Create and coordinate email marketing campaigns to the hotel's customer database.
- Assist with the development of promotional campaigns, packages and special offers.
- Create engaging written and visual content that reflects the hotel's brand and positioning.
- Support the ongoing management and updating of website content.
- Coordinate photography, video and other content creation where required.
- Monitor social media engagement, campaign performance and key digital marketing metrics.
- Identify opportunities to increase the hotel's digital reach, engagement and direct business.
- Support the promotion of hotel events, packages, awards and key commercial activity.
- Ensure brand consistency across marketing materials and customer communications.
Candidate Profile
The ideal candidate will have:
- Previous experience in wedding coordination, hotel sales, events or hospitality.
- A genuine passion for weddings and delivering an exceptional customer experience.
- Strong sales ability with the confidence to conduct showarounds and convert enquiries.
- An interest in developing a career within sales, marketing and digital marketing.
- Experience managing business social media accounts would be advantageous.
- Familiarity with email marketing platforms, Canva or similar digital tools would be beneficial.
- Excellent written and verbal communication skills.
- Strong attention to detail and organisational ability.
- The ability to manage multiple weddings, enquiries and marketing projects simultaneously.
- A creative approach with a strong understanding of presentation and brand standards.
- A proactive, commercially minded approach and willingness to generate ideas rather than simply administer existing activity.
- Flexibility to attend wedding showcases, events and occasional weekend appointments where required.
Key Performance Areas
Success within the role will be measured across:
- Wedding enquiry conversion
- Wedding revenue and confirmed business
- Quality and timeliness of wedding administration
- Customer experience and wedding couple satisfaction
- Lead follow-up and sales activity
- Social media content and engagement
- Email marketing activity and performance
- Delivery of agreed marketing campaigns
- Contribution to overall hotel sales and marketing objectives
The Opportunity
This role offers an excellent opportunity for someone with a strong background in weddings or events to take the next step in their career.
While wedding sales and coordination will form the core of the position, the role has been designed to provide meaningful exposure to the wider commercial side of the hotel, particularly digital marketing, social media, email marketing and sales.
The successful candidate will work closely with the Head of Sales and wider management team and will have the opportunity to develop into a well-rounded hotel sales and marketing professional.
Pay: From €36,000.00 per year
Benefits:
- Bike to work scheme
- On-site parking
Work Location: In person
