The role of Marketing Manager for Leopardstown Racecourse reports into the Head of Marketing & CEO of Leopardstown Racecourse and the responsibilities & competencies required for are as follows:
Role Purpose
The Marketing Manager is responsible for the creation and implementation of marketing campaigns to promote all 23 fixtures at Leopardstown, as well as supporting non-raceday promotion on the Leopardstown campus. The role also oversees event creation associated with all the marquee festivals. This is a permanent position and a great opportunity to work in one of Europe's premier racecourses.
Responsibilities:
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Develop and implement best in class marketing campaigns for Leopardstown race days to deliver sales and attendance KPIs.
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Work with HRI Head of Marketing to plan annual budget and manage budget for each event.
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Work with HRI Head of Marketing on ticketing/sales plans for each event.
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Manage relationships with external agencies (creative, media buying, media partners) to optimise outcomes in line with strategic objectives.
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Manage and develop media partnerships to maximise opportunities for Leopardstown.
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Manage event plan for all marquee festivals including working with 3rd party event suppliers, booking of entertainment in line with Leopardstown's CX initiatives.
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Project manages BLAL including third party supplier management, sourcing acts, ticket sales monitoring & marketing campaign.
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Support marketing activities for non-raceday activities on the Leopardstown campus.
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Lead a data driven approach to sales and marketing, utilising data insights from all available customer data points to ensure effective communication with customers.
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Collect and analyse information to understand customer requirements, and use the information to constantly improve the customer experience at Leopardstown.
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Oversee data growth and channel growth projects in line with KPIs.
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Oversee management of Leopardstown website and digital channels, delivering high standard, consistent tone, and a clearly identifiable brand.
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Maintain excellent relationships with industry and general media partners, issuing press releases and information updates as necessary.
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Manage direct reports and implement regular one -to-one meetings and performance development meetings with team.
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Operate as an integral part of the Leopardstown race day and event delivery team.
Key Capabilities
Customer Focus
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Creates an environment where the team is empowered to put the customer first.
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Supports the team in managing their workload to ensure customer needs are met.
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Role models customer focus and drives and develops customer focused initiatives.
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Ensures customer satisfaction is a priority.
Developing Self
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Is self-aware and proactively seeks feedback, using it for personal and professional development.
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Role models development by developing themselves and others.
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Reflects on behaviour, adapting approach to different situations.
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Is open to new ideas, drives continuous improvement with team and across the business.
Energy & Pace
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Sets and delivers against SMART objectives for their area/team.
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Is accountable and delivers sustainable results, using resources effectively.
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Understands the wider business and its goals, onward communicates this to team.
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Empowers others to deliver their goals and projects with energy and pace.
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Is a flexible and adaptable to the needs of the business and delivers accordingly.
Innovation & Change
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Reviews processes and ways of working always striving for best practice and improving industry standards.
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Is creative and innovative and supports others to develop opportunities for creative thinking and innovation.
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Looks for innovative ways to provide a better service to our stakeholders.
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Implements change in a supportive, reassuring way, bringing ours on the journey with them.
Leadership
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Motivates and empowers others through a 'can do' approach.
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Understands strategic intent and aligns objectives and messages accordingly.
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Role models leadership and our core values.
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Develops, motivates and inspires others.
Team
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Creates team environments where everyone contributes to the team objectives and is stretched accordingly.
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Ensures productive and positive communication is taking place across all teams.
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Harnesses team capability to ensure teams are performing to a high standard.
Skills and Experience:
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At least 3 years experience in a similar role.
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Evidence of strong management, planning, project management and organisational skills, required to manage an extensive portfolio of events and marketing campaigns.
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Relevant marketing experience, ideally in a customer-centric fast paced environment.
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Ability and experience in setting, monitoring and reporting against targets to key internal stakeholders.
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Ability to work in fast-paced live event environments, managing competing priorities.
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Budget management skills with a focus on value for money/return on investment.
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Experience in customer segmentation and successful marketing campaigns, supported by data-analysis and market insight, required to deliver successful sales driven campaigns.
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A broad-based sale, marketing, and communications skillset.
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A thorough understanding of digital marketing and the role of social media and analytics in attracting and retaining customers.
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Strong people skills with an ability to influence key stakeholders.
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Strong interpersonal skills and an ability to work within multiple teams.
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A commercial approach with emphasis on attendance and CX targets.
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A capacity to establish positive relationships with key stakeholders both internal and external.
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Planning, report writing and budget management experience including reporting performance against budget.
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The ability to understand and support other aspects of the business will be a critical success factor.
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Knowledge and understanding of the Irish racing industry, particularly the racecourse sector, would be an advantage.
HRI is an equal opportunities employer. Interview candidates will be provided with any necessary reasonable accommodations when called for interview.
