At Truly Dental, we're on a mission to transform dentistry. With clinics across Ireland and the UK, we combine state-of-the-art facilities, exceptional clinical care and a warm, patient-first culture. We believe great dentistry starts with great people - and we're building a team that brings warmth, skill and heart to everything they do.
We're now looking for a Marketing Executive, a true all-rounder who loves variety, can juggle multiple projects across multiple clinics, and is happy to muck in across every corner of the marketing mix.
This is a hands-on, hybrid generalist role for a confident marketer with 2-5 years of experience. No two days will look the same - one moment you'll be supporting a new clinic launch, the next you'll be writing social copy, briefing a designer, planning an open day or pulling together a campaign report.
You'll work closely with the wider marketing team, clinic managers and clinicians to support every stage of the patient journey and help our clinics thrive locally.
Education
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Bachelor's degree in Marketing, Communications, Business or related fields preferred.
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Additional certifications in Digital Marketing, Social Media or CRM tools are considered a plus.
Experience
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2-5 years of hands-on marketing experience in a dynamic environment.
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Experience managing multiple projects simultaneously.
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Previous exposure to healthcare, retail, hospitality or multi-location businesses is desirable.
Knowledge & Skills
Technical Skills
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Content creation and copywriting
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Social media management
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Campaign coordination
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Event planning and execution
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CRM and email marketing support
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Local marketing activation
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Basic analytics and reporting
Languages
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Excellent written and verbal English.
Software
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CRM platforms
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Email marketing tools
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Social media scheduling tools
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CMS platforms
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Microsoft Office / Google Workspace
Wider marketing support (the heart of the role)
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Be the go-to marketing point of contact for our clinic teams across Ireland and the UK.
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Plan and roll out local marketing activity for individual clinics - seasonal campaigns, open days, awareness days, community events and partnerships.
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Coordinate with clinic managers and clinicians to gather testimonials, before/after photos and patient stories (with consent) for use across our channels.
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Help plan and deliver internal communications, staff comms and team events.
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Support brand consistency across all clinics - making sure print, digital and in-clinic materials feel unmistakably "Truly".
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Liaise with external suppliers (printers, signage, photographers, videographers, agencies) to keep projects moving.
Clinic openings & launches
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Support marketing for new clinic openings across Ireland and the UK.
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Help build pre-launch awareness through local campaigns, social, email and community outreach.
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Coordinate launch-day activity - open days, ribbon cuttings, press and influencer/community engagement.
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Set up local SEO essentials: Google Business Profile, directory listings and local landing pages.
Content, social & digital
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Write clear, warm, on-brand copy for emails, blogs, social posts, landing pages, leaflets and in-clinic materials.
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Support our social media presence - content planning, scheduling, community management and capturing content from clinics.
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Brief and review work from designers, photographers and videographers.
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Help keep our website up to date - clinic pages, treatment pages, team bios, blog posts.
Campaigns, CRM & email (supporting role)
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Support the team in planning and delivering email campaigns and patient communications.
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Help maintain CRM data hygiene and assist with simple automations (welcome flows, appointment reminders, post-treatment follow-ups).
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Pull together campaign performance reports and share insights with the team.
Events & community
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Help plan and run open days, charity events, school visits and community initiatives.
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Represent Truly Dental at local events when needed.
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Build relationships with local businesses, influencers and community groups.
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Opportunity to work with a growing and modern healthcare brand
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Exposure to a broad and varied marketing scope
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Dynamic and collaborative work environment
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Participation in clinic launches and community initiatives
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Hybrid working model
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Opportunity to contribute directly to patient experience and local impact
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Hybrid role supporting clinics across Ireland and the UK
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Requires flexibility to manage multiple simultaneous projects
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Occasional attendance at local events and clinic launches may be required
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Ideal for a marketing professional who enjoys variety and operational involvement
