About the Role
We're an Irish in-house performance marketing team spending €75k–€100k/month on Meta ads across four consumer comparison brands. We need an experienced creative strategist to own the full paid social creative pipeline.
What You'll Do
- Lead creative strategy and production across all four brands end-to-end
- Write scripts and direct UGC creators/actors for short-form video ads
- Write ad copy and headlines built for direct response
- Track weekly lead volume and CPL targets
- Build and maintain a concept bank to scale on new ideas, not just variations
What We're Looking For
- Proven D2C / direct-response track record — results judged on CPA/CPL (required)
- Hands-on UGC production experience (scripting, briefing, directing)
- Strong understanding of the Meta algorithm
- Comfortable owning targets and working independently
- Practical AI tool experience (Claude, ChatGPT) for research and copy
Bonus
Irish/UK market or financial services experience. Light video editing. Experience building creative ops systems.
Package
- €50,000–€70,000+ DOE
- Performance bonus tied to lead volume & CPL
- Fully remote, full-time (Ireland/UK/EU hours)
Tipo de puesto: Tiempo completo
Sueldo: €50.000,00 - €70.000,00 al año
Lugar de trabajo: Empleo remoto
