Role Introduction:
Applegreen is in a rapid growth phase and to support this ambitious growth, we are seeking a highly motivated and results-driven Group Search Engine Optimisation Executive to join our team. You will play a pivotal role in in enhancing our online visibility and driving traffic to our business across global maps, apps, search engines, voice assistants, directories and more. The ideal candidate will have a strong understanding of SEO principles, and a passion for delivering exceptional customer experiences. The successful candidate will be a confident people person who can take ownership and adopt a hands-on approach to their role. This role reports to the Head of Digital & Partnerships.
Key Responsibilities:
As Applegreen expands, the responsibilities will evolve and change over time. The core responsibilities will centre around the following areas:
Local SEO strategy development:
- Develop and execute a comprehensive local SEO strategy driving organic traffic and increased online visibility for all store listings across the Applegreen group.
- Conduct in-depth research on SEO trends, user behaviour, and emerging technologies.
- Manage external agencies ensuring they align with the strategy. Monitor agency performance and deliverables.
Local SEO management and optimisation:
- Create, manage, and optimise location listings across the Applegreen group of brands to enhance local search visibility across global maps, apps, search engines, voice assistants, directories and more.
- Ensure consistency and accuracy of business across all search platforms.
- Conduct in-depth keyword research to identify relevant local search terms and phrases that align with our target audience and business goals.
- Utilise management platforms to maximise their efficiency.
- Utilise analytics tools to track performance and identify optimisation opportunities.
- Collaborate with cross functional teams including Customer Care, Operations, Brand, Marketing etc. to improve the business’s overall online visibility and deliver an effective backlinking and content plan.
Analysis and Reporting:
- Monitor and analyse local search engine rankings, competitor insights and website traffic to measure the effectiveness of SEO performance.
- Track and analyse key performance indicators (KPIs) related to local SEO.
- Prepare regular reports on local SEO performance and provide recommendations to improve local search visibility.
- Implement strategies to track and measure the impact of SEO efforts on in-store footfall.
Website Optimisation:
- Ensure website technical health and optimise website content, to improve search engine rankings through mobile friendliness, optimising page speed and addressing technical SEO issues etc.
Digital Strategy
. Support the overall digital strategy from concept through to implementation and ongoing continuous improvement.
The Candidate should have the following:
Qualifications and Skills
- Strong understanding of local SEO principles, technical SEO, ranking factors, local search algorithms and best practices.
- Proficiency in using local SEO platforms and other relevant SEO tools [e.g SEMrush, Moz etc.]
- Experience with Google My Business management.
- Experience with voice-activated devices and platforms.
- Excellent written and verbal communication skills.
- Knowledge of HTML and CSS.
- Strong understanding of Google Analytics and Search Console.
- Experience managing external agencies.
Additional key skills & attributes:
- A strong commitment to staying updated on the latest developments in SEO best practices.
- A ‘can do’ attitude and a positive solution focused mindset and commitment to continuous improvement.
- Resilient, calm under pressure and comfortable dealing with ambiguity.
- Sound judgement and objective logical decision-making skills.
- A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.
- Proven track record of delivering to tight deadlines.
- Ability to execute directly at high quality and pace.
- Attention to detail and ability to work independently.
- Excellent drive, enthusiasm and commitment and a keen interest in developing a career in Applegreen.
- Willing to travel ad hoc if required.
Illustrative Application & Screening Process (subject to change):
Application Process:
. Please submit an up-to-date tailored CV (max 2 pages).
Interview & Selection Process:
. Two interview rounds will be required for this role.
