Fractional Head of Marketing / Senior Marketing Consultant
Company: Lock Doctor
Location: Limerick / Hybrid
Engagement: Consultancy contract
Commitment: Approximately 1–2 days per week initially
Initial term: Six months, with potential to continue
About Lock Doctor
Lock Doctor is an established Irish security and locksmith business serving domestic, commercial, automotive and trade customers nationwide.
We operate from locations in Limerick, Dublin, Galway and Waterford and provide a broad range of services, including:
- Domestic and commercial locksmith services
- Automotive locksmithing and car-key programming
- Access-control systems
- Master-key systems
- Safes and secure storage
- Fire-document cabinets
- Commercial security solutions
- New and developing service channels
We have a well-established brand, an experienced management and operations team, a full-time in-house programmer, a central bookings team and technicians operating across Ireland.
We are now seeking an experienced Fractional Head of Marketing or Senior Marketing Consultant to help us develop and lead the next stage of our growth.
The Opportunity
This is a senior, commercially focused marketing consultancy.
We are not looking for a social media manager, content creator or digital marketing freelancer.
The successful consultant will work directly with the Managing Director and senior management team to review the overall business, identify growth opportunities and develop a practical marketing strategy across our different service divisions and channels.
The consultant will take responsibility for setting the marketing direction, prioritising opportunities, coordinating internal and external resources and ensuring that marketing activity delivers measurable commercial results.
Key Responsibilities
The successful consultant will:
- Conduct a detailed review of Lock Doctor’s current marketing activity, brand positioning, customer base, services and target markets
- Develop an overall marketing strategy for the business
- Create individual growth plans for our domestic, commercial, automotive, access-control, safe and specialist service divisions
- Identify new markets, customer groups, partnerships, referral opportunities and service channels
- Assess which services and geographic areas offer the strongest growth potential
- Develop campaigns aimed at homeowners, businesses, property managers, facilities managers, garages, motor dealers and trade customers
- Review how the Lock Doctor brand is presented across all customer touchpoints
- Recommend how marketing budgets should be allocated
- Review existing advertising, Google Ads, SEO, website and social media activity
- Direct the development of new website pages, landing pages, enquiry forms and customer tools
- Work closely with our full-time in-house programmer to implement website and tracking improvements
- Develop clear systems for measuring enquiries, lead quality, conversion rates and return on marketing investment
- Coordinate external agencies, designers, advertising providers or other specialists where required
- Lead the launch and positioning of new services and business channels
- Attend regular management meetings and provide clear progress reports
- Ensure agreed marketing initiatives are implemented rather than simply producing a strategy document
Initial Deliverables
During the first stage of the engagement, the consultant will be expected to deliver:
- A full review of current marketing activity
- An assessment of our main growth opportunities
- A clear 12-month marketing strategy
- A detailed 90-day implementation plan
- Recommendations on marketing budget allocation
- Defined targets and key performance indicators
- A plan for improving lead tracking and reporting
- Website and landing-page priorities for our in-house programmer
- Campaign plans for under-promoted and developing service areas
- Recommendations for developing new customer and business channels
What We Are Looking For
We are looking for a senior marketing professional who has previously taken responsibility for the overall marketing direction of a business.
The ideal consultant will have:
- Proven experience as a Head of Marketing, Marketing Director, Senior Marketing Manager or established Marketing Consultant
- A strong commercial understanding of how marketing generates enquiries, customers and revenue
- Experience developing and implementing marketing strategies across multiple products, services or customer groups
- Experience in both business-to-business and business-to-consumer marketing
- The ability to identify market opportunities and turn them into practical campaigns
- Experience managing marketing budgets and evaluating return on investment
- Strong brand-positioning and market-development experience
- Experience working with management teams, sales teams, technical staff and external suppliers
- A solid understanding of websites, SEO, Google Ads, analytics, social media, email marketing and conversion tracking
- The ability to direct digital specialists without being limited to digital marketing
- Strong project-management, communication and reporting skills
- The confidence to challenge existing activity and recommend a more effective approach
- A record of achieving measurable commercial results
Experience within a service business, security company, automotive business, construction-related company, trade-focused organisation or multi-location business would be an advantage.
This Is Not Primarily a Digital Marketing Role
Digital marketing will form part of the overall strategy, but it is not the main purpose of this consultancy.
We are not seeking someone whose experience is mainly limited to:
- Social media posting
- Graphic design
- Video creation
- Influencer marketing
- Website administration
- Running isolated digital campaigns
- Producing content without responsibility for commercial results
We need someone who can determine:
- Which markets we should prioritise
- Which services offer the greatest growth potential
- How those services should be positioned
- Which channels should be developed
- Which campaigns should be introduced
- How budgets should be allocated
- How marketing performance should be measured
- What action should be taken when results are below target
Support Available
The consultant will have access to:
- The Managing Director and senior management team
- A full-time in-house programmer
- A bookings and customer-service team
- Technicians operating across several regions
- Existing websites, advertising accounts and social media platforms
- Customer, enquiry and operational data
- External specialist providers where required
The consultant will not be expected to personally carry out every technical or creative task.
Their primary responsibility will be to establish the strategy, set priorities, direct available resources and ensure that agreed initiatives are implemented successfully.
Working Arrangement
This is a consultancy engagement requiring approximately one to two days per week initially.
A hybrid arrangement is available, but the successful consultant must be willing to spend regular time at our Limerick office and gain a detailed understanding of the business, our people and the services we provide.
The initial engagement will be for six months, with the potential to continue or expand depending on performance and business requirements.
Application Requirements
Please submit your CV or professional profile together with a short proposal addressing the following:
- An example of a business for which you developed or led the overall marketing strategy.
- The measurable commercial results you achieved.
- Your experience in both B2B and B2C marketing.
- How you would approach marketing a business with several different service divisions and customer channels.
- Your availability and proposed consultancy structure.
- Your daily or monthly consultancy fee.
Applicants should also provide examples of strategic marketing work, commercial growth projects or market-development initiatives they have led.
Applications focused primarily on social media management, content creation or graphic design will not be suitable for this engagement.
Pay: €1.00-€50,000.00 per year
Work Location: Hybrid remote in Limerick City, County Limerick
