Key Responsibilities:
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Lead the execution of in-store with supporting digital/social media campaigns, ensuring high-quality delivery across POS, events and local activations.
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Manage end-to-end campaign delivery, including timelines, briefing, production and rollout, ensuring alignment with brand and commercial priorities.
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Brief and coordinate with internal teams (commercial, operations) and external agencies to ensure joined-up campaign delivery. Including:
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Ensuring campaign assets are utilised effectively and the appropriate information is provided by the buying team to support campaigns
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Working closely with the Operations team to ensure best in class execution at store level.
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Working closely with the commercial and regulatory teams to ensure all campaigns are compliant and commercially aligned.
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Support Senior Marketing Managers / Head of Marketing in the development of the annual brand and activation plan, contributing insights and recommendations.
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Responsible for driving the implementation of the marketing strategy (across store activation) and setting clear KPIs for campaigns.
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Monitor competitor activity and consumer trends, sharing insights to inform future campaigns. Undertake continuous analysis of the competitive retail community pharmacy environment and emerging consumer trends.
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Support the management of activation budgets, including tracking spend, creating POs, raising risks and identifying efficiencies (managing ROI where possible).
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Working with the Senior Marketing Managers, manage external agencies, ensuring high-quality delivery and value for investment.
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Identifying PR opportunities through the development of a strong PR campaign to support the annual marketing brand plans.
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Support the development and execution of brand partnerships and supplier activations, ensuring strong in-store presence and customer relevance.
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Assist in the delivery of sponsorship and community initiatives, helping to strengthen local brand presence.
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Following each campaign, evaluate the performance of the activity to measure effectiveness and recommend any improvements.
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Track and evaluate campaign performance, delivering post-campaign analysis and actionable recommendations
Qualifications, Experience & Skills Required:
- Bachelors and/or Masters Degree in Marketing
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3-5 years’ experience in Brand Management.
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Full clean driving licence and access to own vehicle.
Competencies:
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Proven track record of success in a brand manager role with strong agency management experience.
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Ambitious with the ability to work in a dynamic and fast-moving environment.
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Flexible and proactive approach to the role.
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Excellent presentation skills.
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Experience in retail or a passion for driving the role of community retail pharmacy is advantageous.
