Help us bring confidence-building dance education to communities across Ireland.
Dance Concepts is one of Ireland’s leading inclusive dance and movement education providers, currently working with over 450 children across multiple counties and growing every year.
We believe every child deserves access to high-quality dance education, regardless of where they live. Our mission is simple: to create welcoming, non-competitive spaces where children can build confidence, creativity, friendships and a lifelong love of movement.
As we prepare for our next stage of growth, we’re looking for an ambitious Community Growth & Brand Manager to join our team and help us bring Dance Concepts to even more communities across Ireland.
This is not a traditional marketing role.
This is a growth role.
We are looking for someone who can help us fill classes, launch new locations, strengthen our community presence and grow a brand that genuinely changes children’s lives.
The Role
You will be responsible for driving student enrolment, increasing class occupancy, supporting new venue launches and ensuring Dance Concepts continues to grow across Ireland.
You will oversee both digital and community marketing, combining data-driven campaigns with grassroots local engagement.
Key ResponsibilitiesGrowth & Enrolment
- Increase class occupancy across all Dance Concepts locations
- Develop and manage enrolment campaigns
- Build and manage referral programmes
- Create strategies to generate waiting lists for classes, camps and workshops
- Track and report on occupancy, leads and conversion rates
Community Marketing
- Plan and coordinate Dance Concepts Community Days and promotional events
- Build relationships with schools, local organisations and community groups
- Coordinate poster campaigns and local marketing initiatives
- Identify opportunities to increase visibility in new and existing communities
Brand & Content
- Manage Dance Concepts social media channels
- Create content plans and marketing calendars
- Design promotional graphics and posters using Canva
- Coordinate newsletters and parent communications
- Collect and share testimonials, success stories and student highlights
New Location Launches
- Support the launch of new Dance Concepts locations
- Create local marketing plans for new areas
- Coordinate awareness campaigns before classes begin
- Work alongside our operations team to maximise enrolment from launch
Advertising
- Manage Meta advertising campaigns
- Monitor and optimise campaign performance
- Report on return on investment and lead generation
- Test new marketing strategies and channels
Success In This Role Looks Like
Within 6 months:
- Most classes operating at 80%+ occupancy
- Waiting lists established in key locations
- Community Days successfully launched across multiple venues
- New student enrolment consistently increasing
- Strong referral systems in place
- New locations launching with strong awareness and bookings
- Dance Concepts social media and marketing operating smoothly without daily involvement from the founder
Who We’re Looking For
You may come from a marketing, events, community engagement, education, sport or franchise background.
Most importantly, you understand how to grow organisations at a local level.
Essential Skills
- Marketing experience with proven results
- Experience managing Meta/Facebook advertising campaigns
- Strong copywriting and communication skills
- Canva design experience
- Excellent organisational skills
- Ability to manage multiple projects independently
- Data-driven mindset with strong attention to detail
Desirable
- Experience in community or grassroots marketing
- Experience working with children’s activities, education, sport or arts organisations
- Understanding of rural and regional communities in Ireland
- Event planning experience
Position Details
- Part-time freelance contractor role
- Approximately 10–15 hours per week initially
- Hybrid role
- Flexible working hours
- Some attendance at events throughout the year required
- Competitive hourly rate (€20–€30 per hour depending on experience)
Why Join Dance Concepts?
This is an opportunity to play a key role in the growth of a purpose-driven organisation that is making a real impact in communities across Ireland.
You’ll work directly with the founder and leadership team to help shape the future of Dance Concepts as we expand into new locations and reach more children than ever before.
If you’re excited by growth, community, creativity and building something meaningful, we’d love to hear from you.
To apply, please send:
- Your CV
- A short cover letter explaining why this role interests you
- Examples of previous marketing campaigns or projects you’ve worked on
Pay: €13,000.00-€30,000.00 per year
Benefits:
Work Location: Hybrid remote in Galway, County Galway
