Teamwork.com is narrowing its go-to-market from broad-market marketing to a focused bet on specific segments. Product, positioning, and GTM motion are being rebuilt around these segments.
We're hiring a senior verticals product marketing manager to join the Product & Customer Marketing team and drive this pivot commercially: defining who the buyer is, mapping their journey, and building the GTM motion for mid-market digital marketing agencies. Alongside this, you'll own product marketing for some strategic product domains that matter most to this segment.
This is a new role, and it's yours to define, not inherit. You'll operate through influence, not authority, working daily alongside sales, content, revenue marketing, and product. You'll need to be equally comfortable as a strategist and a builder on the same day, and to use AI actively to compress research cycles, speed up positioning and content drafts, and turn segment data into reporting at pace.
This role treats segment and product marketing as a commercial driver, not a product launch function.
Key Responsibilities
Segment Strategy & ICP Ownership
Bring a GM's mindset to building and executing go-to-market strategy for your segments or product domains. Define the buyer persona and journey, and partner with sales, product, and revenue marketing to build a credible path to market share growth and adoption in the segment.
Solutions Positioning & Messaging
Own the end-to-end solutions narrative for your segment/domain translating Teamwork.com's capabilities into stories that resonate with buyers and customers, defining the competitive position, and building the messaging framework that GTM teams use as their source of truth. Act as the connective tissue that keeps messaging consistent across sales, marketing, and product
GTM execution & commercial accountability
Set and report against segment pipeline contribution & product domain pipeline and adoption goals as commercial metrics. Design and activate programmes in partnership with sales, content, and revenue marketing, and report progress against pipeline and revenue targets on a regular basis. You are not solely responsible for hitting the revenue number (that depends on sales execution, pricing, and product), but you own building the reporting and the programmes that connect marketing activity to it.
Enablement
Build and maintain the playbooks, assets and frameworks that marketing and customer facing teams actively use in live deals and run regular enablement sessions.
