Campaign Strategy Associate Director, EMEA
Reports to: Head of EMEA Marketing
Level: Associate Director
Location: Ireland, France or the Netherlands
Grant Thornton Advisors is expanding across more than 20 markets. We are building a more integrated approach to marketing across EMEA, using global campaigns and brand platforms where they are relevant while ensuring activity reflects the commercial priorities, audiences and market conditions of the region.
The Campaign Strategy Associate Director will shape how priority global campaigns are brought to market across EMEA. You will determine how global campaign propositions translate for the region, recommend which markets and audiences to prioritise and develop the briefs and activation plans that connect strategy to execution across owned, earned and paid channels.
The role remains involved through activation. You will work with market teams to resolve delivery issues, use performance evidence to improve activity and recommend what EMEA should scale, change or stop.
Translate priority global campaigns and brand programmes into EMEA strategies, testing propositions and messaging against regional client needs, industry priorities, regulation and market opportunity.
EMEA campaign planning and briefs
Develop the strategic brief for each priority EMEA campaign, defining the objective, audience, client need, proposition, market opportunity, channel roles and measures.
