Advert:
Membership Development and Communications Manager
Circa €70,000 + benefits
Up to 12 months (mat cover role)
35 hours per week (flexible working options)
Dublin, Ireland (hybrid working)
We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We’re the professional body for HR, L&D, OD and all people professionals – experts in people, work and change. With over 160,000 members globally – and a growing community using our research, insights and learning – we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.
There has never been a more interesting or important time to join us. We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days’ holiday with an option to buy and sell days, personal development allowance, access to an award winning pension scheme and a commitment to wellbeing including a cashback health scheme.
The role
You’ll position the CIPD Ireland proposition as one of thought leadership, leading to the attraction and retention of members and students and positive engaging with business. You’ll proactively engage and build relations with key customer groups, specifically learning centres, students, members, and other key partners, acting as the face of CIPD and representing the full spectrum of CIPD products and services. Lastly, in line with the global strategy, you’ll develop and deliver the marketing, communications and social media strategy to enhance CIPD Ireland position, commercial growth, activities and insights.
What you’ll be doing
-
Support the development and continued evolution of the CIPD Ireland membership proposition through evaluating our member engagement, enhancing our resources, to achieve targets to attract, retain and upgrade membership.
-
Acting as ‘brand ambassador’ for the CIPD, representing the full range of our services and thought leadership to key customer groups and partners, businesses, in a proactive way.
- Analysing and providing insights on the HR profile in Ireland and the CIPD membership opportunity and avenues to market.
-
Developing and maintaining market and member engagement knowledge/intelligence to assist in identifying opportunities for the CIPD Ireland proposition.
-
Developing and leading a social media strategy to enhance our online activity and impact.
-
Advising on activities and events targeted at engaging with student members, upgrading current members and to attract non-members.
-
Collaborating with colleagues to support the marketing of CIPD Ireland membership and B2B campaigns and contribute to the impact of CIPD conferences and events and Regional networks.
- Leveraging CIPD local, national and international networks as well as our communications and online presence, to support membership development.
What you’ll need to be successful
-
General knowledge, insight, and/or background in HR and L&D
-
Communications/marketing capability to draw on HR and L&D knowledge to drive communications and the content proposition
-
Demonstration of creative approaches to building social media presence
-
Strong team play with capability to work collaboratively within CIPD Ireland and with all CIPD colleagues
-
Experience of business and customer relationship development
- Understand sales in education/professional services/b2b environment
-
Excellent at articulating solutions based on business/customer needs
-
Good knowledge of working with Irish organisations and educational institutes.
-
Experience and understanding of a professional membership body
-
Confident at presenting, possesses impact and presence, able to converse with people at all levels
- Outstanding interpersonal, communication and commercial skills
-
Computer literate, CRM systems, Email marketing, Microsoft Office and spreadsheets.
If this role describes you and your career aspirations, click APPLY.
CIPD: valuing everyone as an individual! The CIPD define diversity as the differences in colour, ethnicity, abilities, age, gender, beliefs, interests, socioeconomic status(class), marital or partnership status, sexual orientation, geographic, academic/professional backgrounds, opinions, backgrounds, thinking, experiences, and many other personal characteristics. There is a growing body of research that shows that diverse workforce can be beneficial for decision making, innovation and problem solving as people bring a diverse range of skills and lived experiences with them. Harnessing these differences creates a productive environment in which everybody feels valued, where their talents are fully utilised and organisational and personal goals are met.
We are committed to employment practices that promote diversity and inclusion and equality of outcomes in employment through recognising of how differences of age, disability, gender, sex, marriage and civil partnership status, pregnancy and maternity status, ethnicity, colour, religion, or belief and other protected (by equalities law) and personal characteristics can advantage or disadvantage a person.
Please note, we reserve the right to close or extend this position depending on application numbers. Therefore, we would urge you to submit an application as soon as possible.
