Digital Content Specialist
Role Overview
The Digital Content Specialist will play a key role in shaping, creating, and managing engaging digital content across multiple channels, supporting both brand growth and commercial objectives.
Working within a highly collaborative marketing team, you will have to be confident taking ownership over content creation and delivery. This role is ideal for someone who enjoys a balance of creativity, structure, and hands-on execution in a fast-paced, growing business environment.
You will be responsible for ensuring that all digital content is consistent, high-quality, and aligned with the company’s brand identity and commercial strategy. This includes working across product, marketing, and sales teams to bring campaigns and product storytelling to life across digital platforms.
Key Responsibilities
- Create, manage, and optimise engaging digital content across website, social media, and other online channels
- Support the ongoing development and maintenance of website content, ensuring accuracy, consistency, and brand alignment
- Work closely with marketing and product teams to translate product information into compelling customer-focused content
- Assist in planning and delivering digital campaigns that support brand awareness and lead generation
- Ensure SEO best practices are applied to all written and digital content to improve visibility and search performance
- Contribute to product storytelling, including new launches, updates, and promotional activity
- Monitor content performance and provide insights to support continuous improvement
- Collaborate with colleagues across departments, including sales and product development, to ensure messaging is aligned and effective
- Support the wider marketing function with ad hoc digital projects as required
What We Offer
- Competitive salary (depending on experience)
- Competitive Pension scheme
- 23 days annual leave, increasing with length of service
- Paid sick leave
- Company wellness day
- Regular company events and a supportive team culture
- Hybrid working model (following initial onsite training period)
- Exposure to international markets, with occasional travel to the UK and Europe
Requirements
- Minimum of 3+ years’ experience in a digital content, marketing, or similar role
- Proven experience managing digital content across websites and social media platforms
- Strong writing and communication skills, with the ability to create engaging, customer-focused content
- Experience working in a commercial environment
- Good understanding of SEO principles and digital content best practices
- Ability to manage multiple projects and priorities in a fast-paced environment
- Comfortable working both independently and as part of a small team
- Strong attention to detail and organisational skills
- Experience supporting or collaborating with sales teams is a plus
- Willingness to travel occasionally for work (UK and Europe)
How to Apply If you are interested and meet the above criteria, please apply with your CV to Hannah at [email protected].
Hartley People Recruitment operate to the highest ethical standards. We value the trust you place in us and will not forward your CV to any client without your prior consent.
Job Type: Permanent
Benefits:
- Company pension
- On-site parking
- Sick pay
- Work from home
Work Location: Hybrid remote in Kilkenny, County Kilkenny
