Job Title: Content Creator
Company: Hertz Car Sales
Location: Waterford, Ireland
Job Type: Full-Time (On-site)
About Us
At Hertz Car Sales, we specialise in offering a wide range of high-quality pre-owned vehicles. As we continue to grow, we are looking for a Content Creator to join our team. This is an exciting opportunity for someone with a strong passion for content creation, storytelling, and digital media to play a key role in showcasing our vehicles and brand.
Role Overview
We are seeking a creative, content-driven Content Creator to lead the production and management of engaging digital content across our platforms. This role will focus heavily on creating high-quality photo and video content, managing our online presence, and bringing our vehicle stock to life through compelling storytelling.
You will work closely with the sales team to ensure every vehicle is presented in the best possible way, helping to drive engagement, generate leads, and support sales performance.
Key Responsibilities
Content Creation (Primary Focus)
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Capture high-quality photo and video content for all incoming vehicle stock
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Produce engaging content for social media platforms (Instagram, Facebook, TikTok, etc.)
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Edit and optimise video content for different platforms and formats
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Develop creative concepts to showcase vehicles, promotions, and brand personality
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Maintain a consistent visual style and tone across all content
Digital Presence & Content Management
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Manage and schedule content across social media channels
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Maintain and update website content, ensuring strong visuals and SEO best practices
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Upload and optimise vehicle listings with compelling descriptions and imagery
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Monitor engagement and adjust content strategy based on performance
Supporting Marketing Activity
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Assist with digital campaigns (email, paid ads, promotions) with a content-first approach
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Collaborate with the sales team to highlight key vehicles and offers
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Track content and campaign performance using tools like Google Analytics and platform insights
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Stay up to date with social media trends, content formats, and competitor activity
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Support dealership events and promotional shoots
Key Requirements
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Proven experience in content creation, digital marketing, or social media management
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Strong photography and videography skills (portfolio highly desirable)
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Experience editing content using tools such as CapCut, Adobe Suite, Canva, or similar
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Strong understanding of social media platforms and what performs well on each
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Creative mindset with strong attention to detail and brand consistency
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Ability to work in a fast-paced environment and manage multiple content projects
Desirable Skills
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Experience in automotive or retail content creation
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Knowledge of SEO and website content optimisation
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Familiarity with paid social and Google Ads (supporting role)
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Experience with CRM systems
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Full Irish driving licence required
What We Offer
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Competitive salary package
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Performance-related incentives
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Opportunity to work with a globally recognised automotive brand
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Career development and training opportunities
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A creative, collaborative, and fast-paced working environment
How to Apply
If you are passionate about content creation, digital storytelling, and social media, we would love to hear from you. Please submit your CV and a brief cover letter, along with examples of your work (portfolio or social links), outlining your suitability for the role.
