Freelance Paid Media Specialist | CROÍA Jewellery
Part-time | 8-10 hours per week | Remote
About CROÍA
CROÍA is a fast-growing Irish jewellery brand, known for colourful, playful and distinctive jewellery designed to be worn every day.
We’re looking for an experienced Freelance Paid Media Specialist to take ownership of our paid advertising across Meta and TikTok, helping us scale efficiently and maximise return from our advertising budget.
The Role
You’ll be responsible for the day-to-day management and optimisation of our paid media activity, working closely with the CROÍA team on creative, promotions and overall marketing strategy.
This is a hands-on role for someone who understands how to turn creative into performance and can confidently make decisions based on data.
Key Responsibilities
- Manage and optimise CROÍA’s Meta and TikTok advertising accounts
- Build out strategy for Google and Pinterest, including intregation.
- Monitor campaign performance and make ongoing budget and targeting adjustments
- Develop and implement testing strategies across campaigns, audiences and creative
- Identify winning creatives and provide clear recommendations on what content should be produced next
- Upload, organise and test new creative assets
- Monitor key metrics including ROAS, CPA, CTR, CPM, conversion rate and revenue
- Manage campaign budgets with a strong focus on profitable growth
- Analyse customer and campaign data to identify opportunities for improvement
- Provide weekly performance reporting, highlighting what is working, what isn’t and what we should do next
- Conduct competitor and market research
- Work closely with the CROÍA team around product launches, promotions and seasonal campaigns
- Ensure tracking and attribution are working correctly
- Help develop our paid media strategy ahead of key trading periods, particularly Q4
Who We’re Looking For
- Proven experience managing Meta Ads and TikTok Ads
- Experience with.google and pinterest ADs
- Experience managing e-commerce advertising campaigns
- Strong understanding of performance marketing and paid social
- Comfortable managing and optimising a monthly budget of approximately €10k+
- Strong analytical and commercial mindset
- Confident interpreting data and turning it into actionable decisions
- Excellent understanding of creative testing and performance creative
- Highly detail-oriented and proactive
- Able to work independently and take ownership of performance
- Experience with Shopify, GA4 and/or relevant tracking platforms is a strong advantage
- Experience working with fashion, jewellery, beauty or other consumer brands is a bonus
What We’re Looking For From You
We don’t just want someone to manage the ads.
We want someone who can look at our performance and say:
“This is what’s happening, this is why it’s happening, and this is what I think we should do next.”
You should be comfortable challenging existing campaigns, identifying opportunities, testing new ideas and actively helping us grow.
Hours & Working Arrangement
- 8 hours per week
- Fully remote / freelance
- Flexible working hours
- Regular communication with the CROÍA team
- Increased hours may be available during key periods such as Q4 and major launches
What We Offer
- Opportunity to work with a growing Irish e-commerce brand
- Significant ownership over our paid media strategy
- Potential for the role to grow alongside CROÍA
- Flexible remote working
How to Apply
Please send your CV and a short portfolio/deck showing examples of previous paid media work, including results where possible.
We’d particularly like to see examples of e-commerce brands you have managed, budgets you’ve worked with, and the results you’ve achieved.
Apply: [email protected]
Pay: €40.00 per hour
Expected hours: 8.0 per week
Experience:
- Paid Media: 4 years (preferred)
Work Location: Remote
