About HomeBot Ireland
HomeBot Ireland is one of Ireland's fastest-growing and award-winning home-tech companies, making everyday life easier through innovative robotic solutions for the home and garden.
From robot vacuums and mops to robotic lawnmowers, we've built a loyal five-star customer base, earned national media coverage and picked up a few awards along the way. Now, as we enter the next stage of our growth, we're looking for an ambitious and hands-on Marketing Lead to help take the HomeBot brand even further.
About the Role
This is an exciting opportunity to lead and shape the marketing function on a part-time basis within a fast-growing Irish business.
We're looking for a commercially minded, creative and hands-on Marketing Lead who can take ownership of our marketing activity—from helping shape our marketing strategy and building brand awareness to creating engaging content, driving customer acquisition and supporting retail partnerships.
You'll have the opportunity to shape how marketing works at HomeBot Ireland, bring forward new ideas and see the direct impact of your work on the growth of the business.
This role would suit someone who thrives in a fast-paced, entrepreneurial environment, enjoys combining strategic thinking with hands-on delivery and wants the freedom to make things happen.
Key Responsibilities
Marketing Strategy & Brand
- Implement HomeBot Ireland's marketing strategy, ensuring activity is aligned with ambitious business and growth objectives.
- Build and strengthen the HomeBot Ireland brand, ensuring a consistent and engaging brand experience across all customer touchpoints.
- Identify market opportunities, customer insights and emerging trends to inform marketing activity and business growth.
- Own and manage the marketing budget, ensuring investment is prioritised effectively and delivers measurable return.
Campaigns & Digital Marketing
- Plan and deliver integrated B2C and B2B marketing campaigns that drive brand awareness, customer acquisition and sales.
- Lead HomeBot Ireland's digital marketing activity, including social media, paid advertising, email marketing and SEO.
- Develop engaging content across Facebook, Instagram, TikTok and YouTube, building a strong and active online community.
- Use design tools and AI-powered platforms to create engaging and effective marketing content, including social media content, video, graphics, campaign assets and other creative materials.
- Stay up to date with emerging AI, content creation and digital marketing tools, identifying opportunities to improve the quality, efficiency and impact of our marketing activity.
- Create and manage CRM, email marketing and lead-generation campaigns designed to nurture customers and convert interest into sales.
- Oversee and continuously improve SEO and website content to increase visibility, traffic and conversion.
Retail & Partnerships
- Support B2B marketing activity, working closely with retailers, stockists and trade partners to deliver effective campaigns and promotional activity.
- Develop marketing materials and campaigns to support retail partners, including in-store, point-of-sale, promotional and event activity.
- Build and manage relationships with external agencies and partners, including PR, advertising and creative suppliers.
Performance & Optimisation
- Monitor and analyse performance across marketing campaigns, paid media, social media, email, PR and other channels.
- Use data and customer insight to continually optimise activity and improve marketing performance.
- Provide regular reporting and recommendations to the leadership team on marketing performance, opportunities and return on investment.
What We're Looking For
- A degree in Marketing, Business or a related discipline, or equivalent relevant experience.
- At least 3–5 years' experience in a broad marketing role, ideally within a fast-paced or high-growth business.
- Proven experience developing and delivering marketing strategies and campaigns that achieve measurable business results.
- Experience across both B2C and B2B marketing would be highly advantageous.
- Strong digital marketing experience, including paid advertising, social media, SEO, email marketing and CRM.
- Excellent written and verbal communication skills, with a strong flair for brand storytelling and content creation.
- Commercially minded, with the ability to understand marketing performance and turn data into action.
- Experience managing marketing budgets and external agencies or suppliers.
- Highly organised and comfortable managing multiple projects and priorities.
- A proactive, self-starter mindset with the confidence to bring forward ideas and take ownership.
- Someone who enjoys working in a growing, entrepreneurial business where no two days are the same.
Pay: From €18,000.00 per year
Work Location: Hybrid remote in Dunmanway, County Cork
