OVERVIEW
The Social Content & Community Manager is responsible for delivering best-in-class community management across client brands, ensuring they are consistently present, responsive and culturally relevant within social environments.
Sitting at the frontline of how brands show up day to day, this role combines real-time social listening, audience engagement and content execution. It requires a strong understanding of platform behaviours, cultural trends and tone of voice, alongside the ability to make informed decisions on when and how a brand should participate.
At Core, social content and community is not viewed as a reactive or support function. It is a strategic discipline that informs creative output, shapes brand behaviour and contributes directly to performance. The Community Manager plays a key role in translating live conversation and audience behaviour into actionable insight, content opportunities and meaningful engagement.
Working closely with strategy, creative and performance teams, this role ensures that community activity is fully integrated into wider campaign delivery. It is not limited to managing interactions, but extends to influencing what brands say, how they show up in culture and how they build relevance with their audiences.
This role offers the opportunity to work across a range of high-profile brands, shaping their presence in real time and contributing to a more connected, insight-led social offering. Success in the role is defined by the ability to balance responsiveness with strategic thinking — delivering strong day-to-day execution while also driving continuous improvement in how brands engage, create and perform on social.
Responsibilities
CREATES THE FUTURE
- Interpret social and cultural signals to identify emerging trends, opportunities and potential risks
- Translate real-time observations into actionable insights that inform content and strategic direction
- Create and publish social-first, platform-native content across TikTok, Instagram, Facebook and other channels
- Contribute to reactive content opportunities, supporting brands to show up in a timely and relevant way
- Support the evolution of how brands engage in culture through informed, insight-led participation
CONNECTS WITH AUDIENCES / CLIENTS
- Maintain an active and consistent presence across brand channels, monitoring comments, messages, mentions and wider conversations
- Manage day-to-day community engagement, ensuring all responses are timely, relevant and aligned to brand tone of voice
- Apply sound judgement to determine when to engage, escalate or step back in public interactions
- Develop a strong understanding of platform behaviours and audience expectations to guide engagement
- Contribute to captions, responses and content formats, ensuring consistency and quality of brand output
MANAGES THE BUSINESS
- Track engagement levels, interaction quality and audience behaviour to assess performance
- Deliver weekly and monthly social listening and community reports, highlighting key insights and learnings
- Identify performance trends and areas for improvement, feeding learnings into future activity
- Ensure all community activity aligns with campaign objectives and broader business goals
- Maintain high levels of accuracy, organisation and attention to detail across all outputs
INSPIRES THE TEAM
- Work closely with social strategists, creatives, videographers and performance teams to deliver integrated activity
- Contribute to the integration of community insights into content planning and campaign development
- Communicate clearly with internal teams on live activity, risks and opportunities
- Support a collaborative, responsive and high-performing team culture
- Share learnings and observations to strengthen overall team capability and output
Experience
- 1–3 years’ experience in community management and/or social content creation, within an agency, freelance or brand environment
- Proven experience managing live social channels and engaging directly with audiences
- Strong understanding of major platforms including TikTok, Instagram and Facebook, with awareness of emerging platforms and online communities
- Experience creating lo-fi, social-first content, with working knowledge of editing tools such as CapCut considered an advantage
Person Specification
- Excellent written communication skills, with the ability to adapt tone of voice across multiple brands
- Strong cultural awareness and an instinctive understanding of social behaviour and trends
- Confident decision-maker, capable of making sound judgement calls in real time
- Highly organised with the ability to manage multiple conversations and priorities simultaneously
- Comfortable working at pace across reactive and planned activity
- Detail-oriented, ensuring accuracy and consistency across all interactions
- Strong collaborator, with the ability to work effectively across cross-functional teams
- Curious, proactive and motivated to continuously improve how brands engage with audiences
What’s in it for you?
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Work your way – enjoy flexible, hybrid working that fits around your life
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Never stop growing – 24/7 access to LinkedIn Learning, plus clear career progression and mentoring support
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Variety that excites – collaborate with an incredible mix of clients across sport, retail, food & drink, alcohol, insurance, banking and more
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Grow with us – real opportunities to develop and progress within the business
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Time to recharge – 21 days annual leave, your birthday off, Christmas closure days, and early finishes on bank holiday Fridays
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Balance matters – a culture that genuinely supports work–life balance
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People-first perks – employee referral programme and family-focused benefits, including paid maternity & paternity leave, fertility support, pregnancy loss leave, and a maternity phase-back programme
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Your wellbeing, covered – access to mental health and wellbeing programmes, plus paid health insurance for you and your dependents under 18
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Plan for the future – professional financial advice, contributory pension, and life assurance
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Be part of something bigger – join our D&I, CSR, Green, Social or Great Place to Work committees and even earn an extra day’s leave for making an impact
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And plenty more along the way…
€32,000-€38,000 DOE
Core is Ireland's largest marketing communications company with over 400 people working across the key areas of marketing communications - research, data science, strategy, planning, creative development and implementation. We are now a collective of nine practices, working towards a single purpose - to expand the possibilities of what brands can achieve. At Core, we believe that change can move us forward and compel us towards new possibilities. Our wonderful people are at the centre of our success. It is essential that we keep building a high-trust working environment that supports our people and enables them to flourish. There is no magic formula for becoming a great place to work. Instead, it involves working together, through constant change, to match the personal dreams and ambitions of our people with the aspirations of the organisation.
Over the years, we have cemented our position as a great place to work, with 2025 being voted 8 Best Large Workplace in Ireland. Additionally, we are recognised as a Best Workplace for Women, and Best Workplace for Health & Wellbeing. 2025 was our best year yet, and we're excited to have you join us and our continued success.
